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ALL IN THE FAMILY
Clubs discover that the family approach is a win-win-win. BY BARB GORMLEY
S
uccessful clubs are always evolv- ing, says Jeff McCarrol, general manager of the Ontario Racquet Club, in Mississauga, Ontario. The multi-purpose ORC has rein-
vented itself multiple times since it opened as a strictly tennis and squash club in 1975. In 1990, it expanded to add a ful-
ly-equipped fitness department and group exercise program.
32 Fitness Business Canada November/December 2013
Programs and spaces that excite everyone The multi-million dollar renovation,
And this year – while it’s always
been a family-focused facility – it began a major push to brand itself as the family club of choice for the Mississauga and Oakville area. If you step into the foyer of the
150,000 square foot facility today, you’ll be greeted with an impres- sive display of architectural drawings showcasing the beautiful new facilities that are currently under construction and are scheduled to be completed in June of next year.
chiefly directed at attracting more family memberships, includes family locker rooms, expanded restaurant and dining facilities, a new Pilates studio and a multi-flex sport court that can host basketball, volleyball, badminton, indoor soccer, table tennis, birthday parties and more. But what has everyone really ex-
cited, says McCarrol, is the soon-to- be-completed 25-metre glass-encased pool that has a retractable roof to give members ideal swimming conditions during every season. A beautiful pa- tio area will host rows of lounge chairs that look onto a children's splash pad.
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