This page contains a Flash digital edition of a book.
36 On The Cover CANADA Departments


Departments 6 Editor’s Note 8


Happenings


36 On The Cover The Social Club


It’s not typical for owners to be non-fitness pros, but this club is anything but typical.


The Social Club It’s not typical for owners to be non-fi tness pros, but this club is anything but typical.


Cover photo by Wendy Lewicki Features Features


6 Editor’s Note 8 Happenings


20 Your Business | The Name Game


Implementation Costs of Adult Fitness Tax Credit Less Than Expected; World Gym Announces Canadian Expansion Plans; ALCOA Publishes New ool Kit for Healthy


Implementation costs of Adult Fitness Tax Credit less than expected; World Gym Announces Canadian Expansion Plans; ALCOA publishes new Leaders Tool Kit for Healthy Living Workshops for Living Workshops for Older


Older Adults; WISE Fund; Hypertension Canada Debates Canadian Sodium Limits; Governing Liberals Support Calorie Labelling; Madonna’s Hard Candy Fitness opens in Toronto; Goodlife Fitness Opens at Toronto Pearson Airport; New IHRSA Report Provides Insight & Analysis on Candy Fitness opens in Toronto; Goodlife Fitness Opens at Toronto Pearson Airport; New IHRSA Report Provides Insight & Analysis on European Market


Adults; WISE Fund; Hypertension Canada Debates Canadian Sodium Limits; Governing Liberals Support Calorie Labelling; Madonna’s Hard European Market


Events 12 Q&A 12 Q&A


15 Supplier News How It’s Made: Kettlebells; Technogym Turns 30


canfi tpro Vancouver Personal Training and Group Fitness Conference; IHRSA 2014 / 33rd Annual International Convention & Trade Show, San Diego, CA


15 Supplier News 18 What’s New


16 Staffi ng


16 Staffing Compensation Trends - Attract and retain employees with an up-to-date compensation program.


Are group buying deals worth it for clubs?


How It’s Made: Kettlebells; Technogym Turns 30


Compensation Trends – Attract and retain employees with an up-to-date compensation program


The right name for your company is out there. Here’s how to fi nd it.


24 Management | Developing Fair and Inspiring Compensation Models


26 Sales | The Incoming Call The Lifeline to Your Business


Events canfitpro Vancouver Personal Training and Group Fitness Conference; IHRSA 2014 / 33rd Annual International Convention & Trade Show, San Diego, CA


Are giving out deals worth it to the club?


32 Programming | All in the Family


20 Your Business | The Name Game The right name for your company is out there. Here’s how to find it. 36


22 Management | Developing Fair and


Inspiring Compensation Models Are your staff members being compensated appropriately?


Are your staff members being compensated appropriately?


26 Sales | The Incoming Call The Lifeline to Your Business


32 Programming | All In The Family Clubs discover that the family approach is a win-win-win.


Clubs discover that the family membership approach is a win win win


40 Technology | Networked


40 Technology | Networked Cardio Fitness Networked fitness can help facilities manage their infrastructure, understand equipment preferences, attract new members and drive revenues.


Cardio Fitness Networked fi tness can help facilities manage their infrastructure, understand equipment preferences, attract new members and drive revenues


42 Product Focus | Club Management Soſt ware


CMS makes life easy for owners and members


The latest products and services from industry suppliers. 46 Canadian Forum


“The Timorous May Stay at Home” 18 What’s New


The latest products and services from industry suppliers


46 Canadian Forum


“The Timorous May Stay at Home”


26 4 Fitness Business Canada November/December 2013 4 Fitness Business Canada November/December 2013 FBC Trainers FBC Trainers


28 The More You Learn, The More You Earn.


28 The More You Learn, The More You Earn.


A four-stage plan to grow your personal training business


A four-stage plan to grow your personal training business and get results.


30 7 Tips to Keep Clients Focused and Motivated During the Holidays


30 7 Tips to Keep Clients Focused and Motivated During the Holidays


42 Product Focus | Club Management Soſtware


40 14


CMS makes life easy for owners and members. Cover photo by Wendy Lewicki


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48