member penetration rates well below the average for EU markets observed (6%), signifying potential for growth. “Although the economy has clearly halleng d Western Europe, most mar- growth.


a ahre stable, some even witnessing moderate The IHRSA European Health Club e growth,” says Hans Muench, IHRSA direc- Etor of Europe. “Looking ahead, we antici- tpate consumer penetration rates to rise, c particularly in Eastern Europe, where less


derate growth,” said Hans Muench, HRSA Director of Europe. “Looking ead, we anticipate consumer pen- t ation rates to rise, particularly in astern Europe, where less than 5% of he population currently patronizes lubs.”


European markets in market size, number


Emerging markets in Eastern


of clubs, and memberships, while Portugal Europe account for roughly 1.1 billion and Greece maintain member penetration


euros in health club revenue, 6,900


kets are stable, some even witnessing mo“Although the economy has clearly I challenged Western Europe, most markets


kets in market size, club count, and memberships.


rates well below the average for EU mar- health clubs, and 2.3 million members. ckets observed (6%), signifying potential for Poland and Turkey lead emerging mar- and 2.3 m llion members. Poland and Turkey lead emerging markets in market size, club count, and memberships.


than 5% of the population currently pa- tronizes clubs.” Emerging markets in Eastern Europe account for roughly 1.1 billion euros in health club revenue, 6,900 health clubs,


Report: Size & Scope of the Fitness Industry is available for purchase at ihrsa.org/european-report in print or PDF formats.


The IHRSA European Health Club Report: Size & Scope of the Fitness Industry is avail- able for purchase at ihrsa.org/european-re- port in print or PDF formats.


New IHRSA Report Provides Insight & Analysis on European Market The IHRSA European Health Club


compreh nsive c untry reports as health club markets, and includes 17 c comprehensive country reports as b well as profiles of 15 emerging mar- ket countries. Roughly 44 million 2 members frequent 48,000 clubs in t Europe, where revenues are an esti- lmated 25-billion euros ($35-billion) . y While the economic environment has i challenged select leading markets in recent years, the industry has post- ed growth in key countries, includ- ning Germany, Norway, Poland, Russia, f and Sweden. Germany leads all mar- kets observed in number of clubs with 1 more than 7,500 facilities as Norway claims the greatest membership pen- etration rate at nearly 16% of the total main in Portugal, Italy, Spain, and Greece, where high VAT rates and debt havChallenges and opportunities re- Nonetheless, experts believe oppor- unities remain for clubs to address besity rates, facilitate regular physi- al activity, and complement sports articipation outside of the club. Spain nd Italy still rank among the top 5 European markets in market size, umber of clubs, and memberships, while Portugal and Greece maintain


Report: Size & Scope of the Fitness Industry was released last month dur- ing the 13th Annual IHRSA European Congress in Madrid. The 128-page re- port focuses on the health club indus- try in leading and emerging markets in Western and Eastern Europe as well as Russia. The report provides analysis of 32 health club markets, and includes 17 The report provides analysis of 32 well as profiles of 15 emerging market ountries. Roughly 44 million mem- ers frequent 48,000 clubs in Europe, where revenues are an estimated 5-billion euros ($35-billion) . While he economic environment has chal- enged select leading markets in recent ears, the industry has posted growth n key countries, including Germany, Norway, Poland, Russia, and Sweden. Germany leads all markets observed in umb r of clubs with more than 7,500 cilities as Norway claims the greatest membership penetration rate at nearly 6% of the total popu ation, 25% of Norwegians over the age of 15.


New IHRSA Report Provides Insight & Analysis on European Market


The IHRSA European Health Club Report: Size & Scope of the Fitness Industry was released last month dur- ing the 13th Annual IHRSA European Congress in Madrid. The 128-page re- port focuses on the health club indus- try in leading and emerging markets in Western and Eastern Europe as well as Russia.


Challenges and opportunities re- population, 25% of Norwegians over the age of 15.


e affected growth in recent years. main in Portugal, Italy, Spain, and t Greece, where high VAT rates and debt o have affected growth in recent years. c Nonetheless, experts believe oppor- ptun ties remain for clubs to address a obesity ra es, facilitate regular physi- cal activity, and complement sports n participation outside of the club. Spain and Italy still ra k among the top 5


November/December 2013 Fitness Business Canada 17 November/December 2013 Fitness Business Canada 17


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