EVENTS The Horsham and Grampians (Wartook Valley) Tourism and Major Events Master Plan 2012-2016 was adopted by the Horsham Rural City Council Tourism Advisory Committee in April 2012. The role of this committee is to work with Council to identify and action opportunities for effective marketing of the municipality in all aspects of business, industry, arts, culture, tourist, retail, sports and health issues.
During the past year, we have continued to actively participate in the regional tourism association, Grampians Tourism, to maximise tourism benefits including the provision of support to the Grampians Way and Grampians Peak Trail developments.
Our partnership with Sports Marketing Australia has seen Horsham host two significant events in the past year.
In August, we hosted the 2012 Victorian Senior Motocross Championships in Horsham. This event, which was held over two days, attracted approximately 220 competitors and officials, and generated around $400,000 in direct and indirect spending in Horsham.
In January, we hosted the 2013 Bowls Victoria Men’s Region Sides Championships in Horsham. This event attracted 256 bowls competitors and 234 officials and accompanying visitors to Horsham from across Victoria. The event was held over two days and generated almost $800,000 in direct and indirect spending in Horsham and the region.
TOURISM AND MAJOR
INFORMATION CENTRE The Horsham and Grampians Visitor Information Centre is located centrally in Horsham at 20 O’Callaghan’s Parade. The centre is open from 9 am to 5 pm seven days a week (excluding Christmas Day). A full-time manager and two part-time administration staff are employed at the centre and they are supported by a dedicated team of 20 volunteers.
The Visitor Information Centre provides a comprehensive range of up-to-date information on Tourism Victoria and South Australia products, especially in relation to the Wimmera region. A booking service for local accommodation providers and internet access is available, and they also stock a large range of products for sale including local produce, books, maps and souvenirs at reasonable prices.
In 2012-2013, assistance was provided to 16,500 visitors to the Horsham and Grampians Visitor Information Centre.
TERMINAL After 10 years in the planning, Victoria’s Deputy Premier Peter Ryan officially opened the Wimmera Intermodal Freight Terminal in August 2012.
OPENING OF THE WIMMERA INTERMODAL FREIGHT
HORSHAM AND GRAMPIANS VISITOR
The Wimmera Intermodal Freight Terminal is a $17.75 million project that will transform the efficiency and capacity of grain handling and transport in the Wimmera. The 23.5 hectare terminal at Dooen provides a central location for grain handling and export processes and improved access to grain ports.
The Wimmera Intermodal Freight Terminal will provide for future jobs and economic growth in the Wimmera. The Wimmera is one of the world’s largest grain, pulse and oilseed growing regions, exporting approximately 60% of total harvest.
Wimmera Intermodal Freight Terminal project manager Kevin McGlinn and former Horsham Rural City Council technical services manager David Eltringham celebrate the opening of the terminal
The State Government provided $9.3 million for the project, whilst the Federal Government contributed $6.5 million, with Council and private enterprise providing the balance of money.
ANNUAL REPORT 2012 - 2013 27
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