20 FEATURE


HM Interviews Alvaro Lopez-Cardoso of Exceptio


Exceptio is a luxury cufflink brand that oozes style and elegance. Designer Alvaro Lopes-Cardoso takes a break from the design studio to clue us in on why every style conscious London bloke should have a touch of Exceptio.


HM: Let’s start with you Alvaro, tell us a bit about yourself and the journey that led to Exceptio. From early on I was quite interested in fashion and all the small details that make a


for me to develop an interest in the luxury goods market with an ever-growing desire to create my own luxury brand.


Seven years ago a chance encounter with my now business partner Anamaria brought together all the skills, experience and enthusiasm required to create and launch the exciting luxury brand Exceptio.


difference. When I received my first pair of family cufflinks, my family coat of arms, it was a turning point. I embarked on an architecture course about 20 years ago and this helped shape my sensibility towards design, space and form.


One could say that I was born into luxury and to a certain extent luxury was my destiny. My family has always been a fine connoisseur of luxury items and it was inevitable


HM: How did you and founding partner Anamaria Lascurain meet and what’s most important in making your partnership work? It was quite fun, we were both working for a big multinational company and we had a global meeting in Florence, seven years ago.


We complement each other, Anamaria leads on all the marketing and strategic communication while I


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