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BEVERAGE


 CHANGE COLOR CAN(TOKYO SKY TREE ILLUMINATION) Company: Asahi Brewries Ltd / Showa aluminamu can Ltd Country: Japan Email: ryoichi.seki@asahibeer.co.jp Web: www.asahibeer.com


We developed color-changing cans. The change from one color to another color is possible at a predetermined temperature. Customers can not only feel "pleasure of the changing colors " but also realize the functionality such as the temperature that is most suitable to drink and the liquid residual quantity visually.


DAILY JUICE "ON-THE-GO" RANGE 


Company: Outerspace Design Group Pty Ltd & Lion Dairy Drinks Country: Australia


Email: michael@outerspacedesign.com Web: www.outerspacedesign.com


Daily Juice is the No.1 chilled juice brand in Australia; a format that had not changed in decades. The new designs “easy grip” waist and subtle curves break- up the visual dynamic on shelf from its predecessor’s placard appearance. Bottle production was streamlined with all formats sharing the single neck finish. The label material has halved from the old design due to the grip zone and high shoulder. The wavy recessed strengthening rib, improves both horizontal and vertical squeeze strength of the design. The end result is an offer that disrupts the consumer’s navigation of the category.


 DAOHUAXIANG LIQUEUR (FRAGRANT RICE FLOWERS) Company: Shenzhen Bai Xinglong Creative Packing Design Co. Ltd. Country: China Web: www.szbxl.com


The design embarks upon the products' temperament by applying the “ingenious” shape of the box to skillfully integrate the products’ counter display, bottles and opening display based on the structure and modeling of the products. It is the biggest highlight of this design program. In addition to the packing integrity, the bottle is of a unique style, being a brand new packing image, while opening the bottle can also please the consumers. In terms of cultural interpretation, use virtual mature ears of rice, which coincide with Daohuaxiang culture, to deliver a good hope for the favorable weather (an auspicious omen).


DEINHARD EISWEIN 


Company: Fujian Lucky Horse Group Co. Ltd Country: China


Web: www.fj-jima.com


Arc reflector background has a visual effect of more volume, a good way to display. Silk mark can be used as ornament and pulled up directly to open capsule. The trademark adopted new craft, the relief and irregular shape highlight quality of products, the effect of ice and snow inside the box shows character of ice wine, arc reflector background has a visual effect of more volume, a good way to display rare ice wine.


 DEVASSA FRIDGE VENDOR 10 PACK Company: Graphic Packaging do Brasil Country: Brazil Email: fabiano.galvao@graphicpkg.com.br Web: www.graphicpkg.com.br


This is the first holographic pack for beverage in Brazil. The Fresnel lamination provide a multilayer effect to a paperboard multipack for beer. Its structural design allows the direct use in the fridge facilitating the storage and saving space; also facilitates the cans’ access sliding one-by-one to the opening. Winner of three gold Brazilian Packaging Awards of the Brazilian Packaging Association. “The Open Choice Award”, was the most voted between 2.500 professionals in the Fispal Tecnologia.


DEWAR’S 12 GIFT PACKAGING  Company: STI Group Country: Hungary


Email: marianna.csordas@sti-group.com Web: www.sti-group.com


The promotional packaging for Dewar´s Whiskey is shaped like a book to underline exclusivity and premiumness of the product. The bottle and glasses are embedded into an inserted deep-drawn component that is dark blue and flocked like velvet. The cover of the exceptional high-quality gift packaging closes smoothly magnetically. There is a wide market for spirits in Russia and shoppers have a great choice of products. So the Dewar`s gift packaging for “Russian connoisseurs” was designed with the curving, pre-punched “D” to highlight the character of the product and to have the strongest possible eye- catching effect on the shelves.


2013 | Worldstar Awards | 7


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