HEALTH & BEAUTY
NAVARATNA COOL TALC IN INNOVATIVE TWISTED 3D PP PACK WITH EASY DISPENSING SLIDER
Company: EMAMI LIMITED Country: India Email:
manas@emamigroup.com Web:
www.emamiltd.in
Navratna Cool Talc has been revamped in its new “COOL” twisted pack with 3D effect which is visible even in 2D view and ensures its unique presence. Along with a trendy and stylish shape, a new visual design and its sliding dispensing mechanism for dispensing gives it a new dimension in its category. Conventional PP injection and extrusion molding technologies have been used in challenging ways to give this shape. A 3-piece design, container/ /cap/slider assembly with easy one finger slider ensures ease of dispensing of product.
PARACHUTE ADVANCED BODY LOTION Company: Marico Limited Country: India
Email:
shailendrai@maricoindia.net Web:
www.maricoindia.net
The curvaceous shape of the bottle cued a body lotion meant for the modern woman & the light blue color was seen as delicate, modern and premium by the consumer, thus lifted the brand from being just a body lotion in the market to a desirable and truly beauty enhancing product. The delicate use of gold foil and woman’s silhouette highlighting the variant only with no-look curvaceous label heightened the elegance and femininity of the design.
POLA B.A RED Company: POLA CHEMICAL INDUSTRIES INC. Country: Japan Email:
contest@pola-design.jp Web:
www.pola-rm.co.jp
Our upscale cosmetics series, defining new value tuned directly to the senses. Epitomizing the pursuit of identity and progression, reaching beyond the notion of cosmetics. Embodying the design concept of cosmetics to support the needs of modern women engaged in strong, yet supple daily lives. Energy- packed form, comprised of naturally flowing curvaceous beauty, and a “Passionate Red” hue, designed to project utter elation.
REFILL POT FOR DAY CREAM
Company: Federation of Migros Cooperatives/ Mibelle Cosmetics AG Country: Switzerland
Email:
heidi.oswald@mgb.ch Web:
www.migros.ch /
www.generation-m.ch
Mibelle presents an innovative system to refill your day moisturiser. When your moisturiser is finished, simply replace the interior of the jar with our small, lightweight refill container. This results in a 78% reduction in material consumption, whilst at the same time leaving you with more change in your
pocket. The refill container is sealed with aluminium and protected with a small lid, and can be replaced once it’s empty. Reusing the outer jar several times means that the amount of waste generated is reduced considerably.
NATURA HUMOR Company: Natura Cosmeticos SA Country: Brazil Email:
patriciacury@natura.et Web:
www.natura.net
Natura Humor always brings humour. The purpose of “Humor Refresh” is to provide a perfuming with a little of mint that causes the feeling of freshness. We identified an opportunity to play, bringing a fun box with artwork representing a refrigerator, which brings the playful idea of freezing the product. Lift the top flap of the box and a penguin appears on the refrigerator to give a final touch of humour. We worked with the bottle and box with the challenge of transmitting simple artwork and the whole idea of freshness.
32 | Worldstar Awards | 2013
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