FOOD
RICE DUMPLING BOX 2012 Company: Starlite Printers (Far East) Pte Ltd Country: Singapore Email:
hhlow@starlite.com.sg Web:
www.starlite.com.sg
This packaging is created to celebrate the Dragon Boat Festival. The box is designed to resemble a rice dumpling, a food item synonymous with the festival. The box appeared to separate into three sections, to portray a dumpling where the wrapping has been peeled open to reveal its content. The packaging has a square base, allowing it to stand firmly on its own, however it comes with a flat top, this has effectively given the box a triangular shape when viewed from the side.
RICH'S CHOCOLATES Company: Spice Design Country: Brazil
Email:
spicegaby@uol.com.br Web:
www.spice.com.br
This project was essential to strengthen Rich’s Brazil in the food service industry offering complete solutions for cakes and desserts. Our quest was to translate to the packaging the entire concept of quality and services Rich's offers to Chef Confectioners. A premium product with excellent performance, geared for professional use. The Confectioners photo highlights the pleasure of working as a team and associate appetite appeal with the dessert photo.
SINGLE LAYER - EVEN BETTER Company: Cadbury India Ltd Country: India Email:
tryambok.saha@
mdlz.com Web:
www.cadburyindia.com
Product - Panned Chocolate Confectionary, Brand name – Gems Price - INR 1/- This Pack Innovation helped us maintaining this crucial & affordable INR 1/- price point when Brand GC was under pressure with INR - 34 lacs ( USD - 60000 saving) with sustainable single layer packaging material. In addition to this, cost & sustainablility benefits, these single layer OPP wrappers are more easy to tear for the consumers ( Because of the small pouch size, it was a crucial issue)
SM KIDS
Company: Quadrante Design Country: Brazil
Email:
jaana.pinheiro@quadrantedesign.com.br Web:
www.quadrantedesign.com.br
The sandwich package line, SM Kids, had two main development aspects: structural and graphic design. This project’s excellence is solving the graphical production system of the package to reduce its cost through the better use of the material and simplification of the assembly stage for its incorporation by the client. The package’s graphic design incorporates the childish magical universe using playful elements and cheerful colors to promote an efficient and direct communication with the target consumer.
SOBA NOODLE FAMILY WITH SPECIAL LID Company: Greiner Packaging Kft. / Nissin Foods Kft Country: Hungary Email:
zs.pataki@
greiner-gpi.com Web:
www.greiner-gpi.com
Japanese noodle product family launched in the European markets packed in black coloured pots with new shape and unique design, produced with IML technology, together with coloured lids. Lids have an active filtering function when preparing the food, and their colours are matching the different flavours of the noodles. World No. 1 noodle soup producer, Nissin has introduced these special meals in Europe in this new type of packaging developed together with leading
STAIRWAY
Company: Smurfit Kappa Wellpappe Nord Country: Germany
Email:
daniel.mansfeld@
smurfitkappa.de Web:
www.smurfitkappa.de
Stairway is an automatic erected shelf ready tray with an integrated, automatic erected stair. It consists of 2 parts instead of 3 parts beforehand, saves 32 % material and eases the packaging process. Stairway is a perfectly worked out automated solution, that fits in perfectly with the supply chain and shelf appearance. On shelf it can present up to 4 different primary products.
28 | Worldstar Awards | 2013
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