BEVERAGE
MARTINI GOLD Company: Durero Packaging, S.A.U. Country: Spain Email:
adiaz@durero.com Web:
www.durero.com
A striking extra glossy black box for a special edition vermouth, the new Martini Gold by D&G. It is composed of two parts which close by magnets. A base with a gold plaque which holds and displays the bottle; and a long top with the Martini logo that covers it. The development had 3 technical challenges: 1- Achieve an ultra glossy and smooth finish 2- Design a system which could support the weight of the bottle by magnetic means. 3- Quality Control for a correct assembly of such a complex and delicate product.
MCDOWELL'S NO.1 CARIBA RUM
Company: ITC Limited, Packaging & Printing SBU Country: India
Email:
voruganti.rajesh@itc.in Web:
www.itcportal.com
This charismatic pack with artistic vignettes enabling the warm, full-bodied, lingering experience can elevate the eyebrows of packaging experts. The pack’s premium dusky matt look & feel is achieved through UV offset printing. The rigidity, rib-free micro fluting is obtained through the state-of- the-art inline fluting & laminating technology. The fabled origin of Cariba Dark rum goes back to early 19th Century British Navy voyages.
MCDOWELL'S PLATINUM ANNIVERSARY PACK Company: ITC Limited, Packaging & Printing SBU Country: India Email:
voruganti.rajesh@itc.in Web:
www.itcportal.com
This pack is a master piece that is delivered from a board combination of metalized PET laminated to 240gsm board with fluting medium of 100gsm kraft and 180gsm white liner. The glossy UV inks & the grain shaped beveledge of carton stands out in shelf depicting the premium 100% grain. This limited edition pack was launched during the T20 champions’ trophy. The pack carries the whisky bottle & an MS Dhoni’s autographed glass in a fitment that is designed to avoid rattling & also provide adequate cushion to inner product. The pack conveys the message of No1 spirit of leadership.
MENGJING BRAND PU'ER TEA
Company: Guang Zhou Best Idea Packing Brand Design Studio Country: China
Using the form of a Chinese ancient coin to make the top cap like a Chinese ancient wood window. Use craft paper , which is simple but cecent, and is environmentally friendly and low cost.
MILLER GENUINE DRAFT Company: Smurfit Kappa Olomouc s.r.o. Country: Czech Republic Email:
Jan.Svalbach@
smurfitkappa.cz Web:
www.smurfitkappa.com
A specialty of this package is that single-sided printing packaging design creates the impression that the inner walls are printed on both sides. The packaging holds sophisticated and modern dynamic graphics which together with double- matt gloss varnish and gold color creates a luxurious feel and uniqueness of the product. Presented packaging is fully recyclable.
MOUNT FRANKLIN EASY CRUSH Company: Coca-Cola Amatil Country: Australia
Email:
craig.walker@ccamatil.com Web:
www.ccamatil.com
The Mount Franklin Easy Crush bottle is the lightest water bottle in the Australian market and at the time of launch had the lightest body of any 600ml water bottle in the world. It is more than 40% lighter than its predecessor and successfully promotes responsible behaviour by consumers. The simple twist and crush process reduces the size and amount of space needed to transport it to recycling centres. The increased crushability, use of post-consumer resin, material use reduction and increase in vertical load and stacking stability has this package ticking the sustainability boxes along its entire life cycle.
2013 | Worldstar Awards | 15
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