BEVERAGE
EFES PILSEN SPECIAL FOR SPRING Company: Tasarim Ussu Ltd. Sti / Efes Pazarlama ve Dagitim ve Tic. A.S Country: Turkey Email:
info@tasarimussu.com.tr Web:
www.tasarimussu.com.tr
With this design, we have searched to establish a perception that this beer is light, fresh and more aromatic, to the Turkish customers who will face Spring Beer for the first time. Extraordinary white background and the strong illustration used, generated an assertive, innovative packaging for its category. Special for Spring” limited edition beer bottle is covered with a sleeve.
HANWUYU LIQUEUR(IMPERIAL WINE GRANTED BY EMPEROR HANWU) Company: Shenzhen Bai Xinglong Creative Packing Design Co. Ltd. Country: China
Web:
www.szbxl.com
The imperial culture of Han Dynasty has exerted profound influence upon traditional Chinese history. Against the backdrop of the imperial culture of Han Dynasty, the slender lines of the bottles and boxes highlight its modern simplicity culture, despising all the other brands of wine based on a domineering temperament.
HUGH JOHNSON PRESENTATION WINE PACK Company: DS Smith Speciality Packaging Country: UK Email:
BatesFlanders@aol.com Web:
www.dssmith-packaging.com
The corrugated design replaces wood to present 6 bottles of wine within a protective pack using an anti-slip coating to prevent bottle movement and keeping the wine labels on-view to the end user. There is no gluing involved and the outer sleeve incorporates adhesive tapes for closure and access. This new corrugated design followed a request from Direct Wines for an internet pack allowing 6 bottles to sit in-line whilst providing a secure postal package.
ICE PACK
Company: DS Smith Polska SA Country: Poland
Email:
r.lis@
dss.com.pl Web:
www.dss.com.pl
Unique, functional (multipack + ice "friendly"), fits perfectly with the brands (Lech beer) DNA: sharing (=mulitpack) and provides the right conditions for product consumption: cold thanks to ability to store ice. Besides innovative approach to corrugated multipack by providing extra function ("ice box"), this type of packaging carries important marketing value: allows to stretch brand promise through functional packaging (and a bit unexpected).
ILLUMINATED FOLDING CARTON FOR "BOMBAY SAPPHIRE" * Company: Karl Knauer KG Country: Germany Email:
michael.wieckenberg@karlknauer.de Web:
www.karlknauer.com
Pure innovation. The folding carton for the quality spirit “Bombay Sapphire” is probably the world’s first packaging with printed actively illuminated surfaces which can be bought off the shelf - implemented with the protected technology “HiLight - printed electronics”. This defines a new standard for the brand presentation at P.O.S.
10 | Worldstar Awards | 2013
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