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HOTEL REVIEW


B


rooklyn may not have the international reputation or visitor numbers of Manhattan, which, for many people, is synonymous


with New York. Yet it is the most populous of the five boroughs, and if it were separated from the rest of New York City, Brooklyn would still be the fourth largest metropolis in the US. And Brooklyn’s recent status as the heartland of NYC’s hipster scene has seen it rise in terms of international influence, particularly in the world of hospitality, where Brooklyn-born trends in food and drink have since spread worldwide. Whilst Brooklyn’s bar, restaurant and club scene has exploded in recent years, it’s hotel market has lagged behind, and remains tiny in comparison to that of Manhattan.


This is beginning to change with a new influx of design-driven properties joining the existing mom n’pop joints, and mainstream brands already operating hotels in the borough. Duffield Street in downtown Brooklyn has seen the arrival of Sheraton, Aloft and Indigo hotels in the past three years. King & Grove took over the management of the Hotel Williamsburg as it neared completion in May 2012. Hotel BPM offers a music-inspired hospitality experience in the Prospect Park district. But perhaps the most significant Brooklyn hotel launch of recent years has been The Wythe – an eight-storey hotel on the Williamsburg waterfront. Built in 1901, the hotel was originally a cooperage for the making of barrels and casks. In its conversion to a 72-guestroom


026 JANUARY / FEBRUARY 2013 WWW.SLEEPERMAGAZINE.COM


PREVIOUS SPREAD: Artist Tom Fruin created the fifty foot tall sign formed from salvaged New York street signs, framing red neon tubing which spells the word ‘hotel’ down the exterior of the building THIS PAGE: The lobby design includes Hans Wegner Papa Bear Chairs, benches and stools by Peter Oyler and art entitled ‘This Tree Which Men Cut Down’, by Duke Riley


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