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THE DRAWING BOARD


POCKET HOTEL SHOREDITCH, LONDON


SB2 Property Ventures has unveiled plans for a new brand of pod hotels that will offer compact luxury accommodation at a compelling price. Designed by The Manser Practice, the flagship is expected to open in Shoreditch, London, in 2014.


Located on Paul Street, the hotel has been developed with the style-conscious traveller in mind and will feature over 200 well-appointed en suite rooms where the emphasis is firmly on design. “Pocket Hotels’ proposition is all about


delivering truly compact luxury for our guests,” explains Tim Struth, co-founder of


Pocket Hotels. “Our three core principles – an excellent bed, powerful shower and memorable experience – are supplemented by the latest technology, simplified check-in and our relaxing café / reception as well as pocket- lounges on the floors.”


The front-of-house and restaurant areas


will feature handmade furniture, understated design pieces and reclaimed industrial items that capture the ever-changing atmosphere of the area. Meanwhile, the ground-floor café with street frontage will act as a natural hub for the hotel’s guests as well as provide a vibrant connection with locals. The luxuriously appointed compact rooms,


018 JANUARY / FEBRUARY 2013 WWW.SLEEPERMAGAZINE.COM


available with or without windows, will offer a bespoke wooden storage wall, which along with providing space to store a suit or two, will house a flatscreen television. Train carriage- style bag storage racks and rich textured horsehair padded headboards with additional hung lumbar cushions will add to the high- quality feel. With development funds in place for the


first Pocket Hotel, as well as others across London as sites are secured, SB2 Property Ventures believe there is considerable scope to roll-out the concept both nationally and internationally.


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