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EVENTS


Sleep 2012 Words: Catherine Martin and Shanna McGoldrick Photography: © Richard Simpson (unless otherwise stated)


London’s Business Design Centre once again found itself at the forefront of the hospitality industry as those involved in hotel design, development and architecture gathered for Sleep 2012.


A


ttracting over 3,100 visitors, Sleep confirmed its reputation as the premier event of its kind in Europe, offering an unmissable combination of a major trade show exhibition and an impressive conference and seminar programme, accompanied by the prestigious European Hotel Design Awards.


Kick-starting the proceedings on 20 November, the glittering awards ceremony took


place at the Park Plaza Westminster Bridge, and was attended by over 840 international guests. Hosted by BBC World News presenter Mishal Husain, the awards recognised and celebrated a year of exceptional architectural and design hotel projects across Europe. The judging panel praised the outstanding level of innovation displayed by all of the nominees, but the night undoubtedly belonged to boutique German hostel Superbude St. Pauli, which won awards in the categories of Lobby and Public Areas, and Bedrooms and Bathrooms, as well as the top honour of European Hotel Design of the Year. The two-day exhibition and European Hotel Design Conference programme opened on 21 November at the BDC, with delegates – many nursing sore heads from the previous night – flocking to discover the newest design trends and network with like- minded professionals. Additional attractions at the event included The Sleep Hotel – a design-led focal piece comprising five 23m2


room sets transformed into commercially viable luxurious


guestrooms by an exclusive selection of top interior designers – and the adjacent pop-up Sleep Hotel Bar designed by NoChintz in association with Sleeper Magazine. Over 150 hand-picked exhibitors were present to showcase the latest developments in bespoke furniture, creative lighting, luxury bathrooms, fabrics and innovative technology. First-time exhibitor AKW introduced Triform, its new easy-fit linear shower former


WWW.SLEEPERMAGAZINE.COM JANUARY / FEBRUARY 2013 105


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