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» Editor’s Note

Exercise Is Medicine in Canada FBC is a strong supporter of business ventures that link health

and fitness. We see a natural fit between the consumer demand for preventive medicine and the resources offered by the club industry in Canada. In past issues, we’ve published articles from the Exercise Is

Graham Longwell

Medicine (EIM) group within the ACSM (American College of Sports Medicine). Of particular note is the work of Dr. Stephen Blair whose research on the health benefits of exercise continue to be of great value. Recently, we’ve noted some positive developments in Canada on the Exercise Is Medicine front. A new initiative, Exercise

Is Medicine Canada (EIMC) was launched in October at the annual meeting of the Canadian Society for Exercise Physiology (see page 9). In early November, a new public/private collaboration between GoodLife Fitness and the Peter Munk Cardiac Centre at Toronto General Hospital was announced. GoodLife founder and CEO David Patchell-Evans provided a $5 million donation to the Centre to expand its facilities and research in cardiovascular rehabilitation medicine. This expansion, in time, will include GoodLife Fitness clubs and cardiac clinics across Canada. See and our upcoming January 2013 issue for additional details. There are many clubs across Canada with programs that connect healthcare

professionals and fitness professionals, including the Re-Fit Centre in Winnipeg and World Health Clubs in Edmonton and Calgary. In this issue, we interview Dr. Scott Wilson, chairman and CEO of Physiomed Health, an organization that establishes its clinics within existing fitness clubs. See “Putting the ‘Health’ in Health and Fitness” on page 20. Future FBC issues will continue to publicize the growing links between the fitness industry and the healthcare profession. We welcome your comments and suggestions.

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or call (800) 750-2756 6 Fitness Business Canada November/December 2012 CANADA Vol. 13 No. 6 – November/December 2012


Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.

David Hardy

President, Fitness Industry Council of Canada, Edmonton, Alta.

David Patchell-Evans CEO & Founder, GoodLife Fitness Clubs, president, canfitpro, London, Ont.

Dr. Greg Anderson

Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.

Joe Doiron Senior Policy Analyst, Physical Activity Unit, Health Canada, Ottawa, Ont.

John Frittenburg President, The JF Group, B.C.

Karin Lofstrom Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity

Larry Greene General Director, La Sporthèque de Hull, Hull, Que.

Michael Levy Executive Director, Spa Chakra Fitness, Chairman of the IHRSA Board of Directors

Susan Mundick General Manager Vancouver Board of Parks and Recreation, Vancouver, B.C.

CONTRIBUTING AUTHORS Paula Comfort, Barb Gormley, Greg Lawlor, Claudiu Popa, Klaus Reichardt, Scott Wildeman


Graham Longwell President, Mill Pond Publishing Inc.

Editor Graham Longwell

Senior Editor Barb Gormley

Graphic Designer Jonathan Cresswell-Jones

General Manager Mill Pond Publishing Inc. Stephen Longwell

Vice-President, Sales Lori Longwell

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