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TRUE CS800 Treadmill The TRUE CS800 treadmill is built on a commercial 11-gauge, roboti- cally-welded steel frame that provides uncompromising stability even under the most rigorous pounding. Despite its brawny construction, the smooth, sweeping, hydro-formed steel pedestals, brushed aluminum powder-coat finish and matchinig aluminum straddle covers provide a sleek contoured presentation that is a dramatic accent to any fitness en- vironment. The TRUE CS800 is equipped with a 5HP Max-Drive motor featuring an internal self-cooling system ensuring years of powerful and dependable operation. Plus, TRUE's patented Soſt System offers the most orthopedically-correct running surface available. For more information, contact Marshall Hansen at 1-800-426-6570.


Matrix 7-Series Treadmills Innovation and refined aesthetics describe the Matrix 7-series treadmills. The T7xe features an integrated 15” touch screen display with FitTouch™ technology, full iPod compatibility, WiFi enabled for use with Asset Management, and optional fully-interactive Virtual Active™ programming. Users can track workouts online using the integrated USB port. A 22”-wide belt provides security and freedom while running, and the Ultimate Deck™ System holds up under the most extreme conditions. The T7x Treadmill shares many of the same features as the T7xe but comes with an integrat- ed 7” LCD display. For more information, contact 866-693-4863 or visit www.matrixfitness.com.


Woodway 4Front The Woodway 4Front treadmill is the culmination of 40 years of Woodway de- sign and innovation. Lasting up to 150,000 miles without a single belt change or deck swap, the 4Front is designed for high-usage facilities. The Woodway’s patented rubber slat running surface and efficient ball bearing transportation system is designed to be quieter, provide ample space for users, and reduce shock on joints and connective tissues opposed to conventional treadmills. Engage, connect and entertain members with the industry’s largest HD TV – a full 19”. You can be assured members will be drawn to the 4Front treadmill time and again. For more information, contact National Fitness Products of Canada Inc. at 905-838-2558 or sales@nationalfitnessproducts.com.


movies (16%) and internet access (14%), live sports (13%), sitcoms (13%) and workout progress screens (11%)


Enhanced technology is the fu-


ture of cardio equipment, says Brian Furlong, president of Advantage Fitness Sales Inc. in Markham, Ont. “People don’t want to leave their phones and iPads in their gym bags,” he says. “They want to check their email, watch a movie or work out with an internet-based program.” According to Furlong, the latest


equipment entering the market has large 19” screens that users swipe with their fingers to access the internet


or (if they’ve connected their smart- phones or tablets) to view personal information. “It’s phenomenal,” says Furlong,


who got a sneak peak at some of the newest offerings earlier this year. The new technology also of-


fers advantages for club ad- ministrators. When a piece of equipment breaks down, the club manager and repair technician re- ceives detailed error messages that are sent directly to their computers. They can also track the mileage of their cardio equipment from their com- puters instead of visiting each piece individually.


» November/December 2012 Fitness Business Canada 43


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