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» Product Focus TREADMILLS Tune In or


Tune Out?


New research suggests smartphone and tablet users want more technology for their indoor cardio.


started running before entertainment options were available on treadmills, likely agree that the quiet, low-tech workout is the best. But a recent survey suggests that


huge numbers of exercisers prefer electronic entertainment options – and that their numbers are soaring dramatically. The 2012 Fitness and Technology


Survey, commissioned by commercial equipment manufacturer LifeFitness, was conducted in seven countries (Canada, U.S., U.K., Australia, Italy, Germany and Brazil). It surveyed 745 people who exercise twice or more per week and who own a smartphone or tablet.


Here are some of the survey highlights: • 33% of respondents said they


would switch clubs for better technolo- gy if price and location were similar • The feature that would be most


likely entice respondents to switch fitness clubs was internet access on equipment • Three-quarters of respondents age


30 and below said access to person- al content would encourage them to work out more • 72% of respondents use some type


of technology device during their workout program; more than half consider themselves more successful at achieving their weight and fitness goals because of it • 72% of young respondents said


W


hen Richard Hayes goes for a run, it’s a simple process: He pulls on his running shoes and gear


and steps onto the treadmill. Unless he’s scheduled for a high-intensi- ty workout, he leaves his music and


42 Fitness Business Canada November/December 2012


earbuds in his gym bag. “When it’s quiet, I can focus on my


running form, and it’s a great time for thinking and brainstorming,” says Hayes, who works and exercises at the University of Windsor in Windsor, Ont. Other age 50-plus exercisers who


they currently use websites, apps and/ or social media to support their work outs • When asked to choose the top two


types of content they would most pre- fer access to during a workout, the an- swers included: music (42%), music videos (33%), workout videos (18%),


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