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» Interview


Putting the “Health” in Health and Fitness


I


t seems a bit of an understatement when Dr. Scott Wilson, CEO of Physiomed Health, casually mentions that he’s always been an entrepreneur. Aſter graduating from the Canadian Memorial Chiropractic


College in 1994, Wilson worked for an established chiropractor for just three months before buying out the business and then building it into a huge practice over the next five years. In 2000, at age 30, he brought in associates to run the business


while he concentrated on his next venture: creating a network of similar clinics that offer multi-disciplinary wellness care utilizing on-site health and fitness professionals. That business model, which strongly links health care with fitness, proved so successful that he had 12 clinics four years later and introduced franchising in 2008. Today the Toronto-based company operates 37 interdisciplinary


health clinics, most of which are located inside fitness clubs. Wilson’s current focus is expanding to 100 clinics by 2014 and continuing to increase the lifelong health of Canadians.


Fitness Business Canada: What is unique about the approach and philosophy of Physiomed's club-based clinics?


Scott Wilson: Club members usu- ally come to us with a specific need that requires us to address an injury or chronic condition. If that was all we did, it would represent a significant value for the member. However, our philosophy calls for looking at each pa- tient’s entire health picture – what we call our “whole health approach.” With our proprietary Physiomed Health Assessment, we diagnose the patient’s condition but we’re also able to identi- fy any emerging or longer term health challenges. From there, we develop a treat-


ment plan to meet the patient’s cur- rent needs along with a proactive health improvement program. This usually includes lifestyle modifica- tions to things like diet, physical ac- tivity, stress and smoking. These sorts of changes – which are what “life- style medicine” is all about – are what helps prevent more serious conditions


like cardiovascular disease and type 2 diabetes. This approach is one that patients


don’t get from their family doctors because the medical system is reactive not proactive. This kind of service integrated into a club makes its overall value proposition much stronger. Instead of just being a place to exercise, it’s a place to become and stay healthy. Many of our services come at little


or no cost to members who have private extended health insurance because our programs are based on clinical findings provided by registered health professionals. So it’s not hard to see the appeal.


FBC: What is the business relationship between Physiomed and the fitness club owner?


SW: Today, most of our clinics are set up as revenue or profit sharing part- nerships. This helps ensure that we’re focused on working together in a way that leverages our strengths. It also ensures that every new or renewing


Vital Statistics PHYSIOMED HEALTH


Chairman & CEO: Dr. Scott Wilson Head office: Toronto, Ont. Website: www.physiomed.ca


Mission: To increase the lifelong health of all patients


Number of clinics: 37 in Ontario and B.C.: • 29 fitness club clinics • 8 standalone clinics


Staff: 300+ staff members including chiropractors, kinesiologists, physiothera- pists, physiotherapy assistants, personal trainers, registered massage therapists, nutrition- ists and registered dietitians


Average revenue/clinic: $75,000/month (large clinics) $25,000/month (small clinics)


Patients treated: 40,000+ patients since 1995


»


Five-year goals • 100 clinics • 50,000 active and satisfied patients


November/December 2012 Fitness Business Canada 21


Photo: Marvan Kwan


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