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TECHNOGYM VILLAGE OPENS UPFRONT


Cesena, Italy T


he wellness philosophy, a guiding principle of Technogym president and founder Nerio Alessandri, earned global attention in


September at the grand opening of the company’s new manufacturing facility and headquarters in Cesena, Italy. More than 1,000 partners, politicians,


scientists and industry professionals from 60 countries were in attendance. It was held in conjunction with Technogym’s 20th Wellness Congress, an annual gath- ering of experts and stakeholders de- signed to promote and raise awareness of wellness issues.


into a single 37-acre wellness campus that includes a research and innovation laboratory, factory, restaurant and well- ness centre dedicated to physical activity and education. On site for the opening ceremonies


was the president of Italy, Giorgio Napolitano, and former U.S. president Bill Clinton, who gave the keynote address. Clinton noted that one of the greatest


Former U.S. president Bill Clinton tours the facility with Technogym president Nerio Alessandri


“Aſter more than 25 years commitment


The corporate gym includes a spa and is available to customers, staff and members of the local community


to the development of Technogym and the spread of the wellness philosophy around the world, our dream continues,” said Alessandri. “And the Technogym Village represents the new starting point for the future of Technogym.” The new 60,000-square-metre Village consolidates multiple manufacturing sites


problems affecting society is childhood obesity. “If we don’t act, there will be an economic disaster, and the costs of the health system will rise sky-high,” he said. “We must work on prevention, and we must make wellness programs more ac- cessible to the population, involving par- ents and children. Investing in wellness also means investing in the economic fu- ture of the country.” Technogym employs 2,200 staff in 14


branches in Europe, the United States, Asia, the Middle East, Australia and South America, and it exports 90% of its pro- duction to more than 100 countries. The company was the official supplier of the London 2012 Olympic Games.


Manufacturing and services are consolidated into a single facility, increasing production, logistics and energy efficiency


10 Fitness Business Canada November/December 2012


Wellness balls are substituted for chairs in the offices and meeting rooms to improve posture


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