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Bold New Look For Club Aurora


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Fitness Centre Updating, rebranding and revitalizing brings life to a well-loved facility.


Club Aurora Fitness Centre (located within the Aurora Family Leisure Complex) www.aurora.ca/fitness


Number of members: 1,300


Number of staff: Two full time, nine part time and 40+ contract seasonal fitness instructors and personal trainers, three child minding staff


Membership fees: Adult rates as low as $8 per week or $34.50 per month; discounts for older adult, spouses, youth, students, fami- lies and corporations


Member demographics: Wide variety of members ranging from 12 to 90 years old


W


Wayne de Ryck, Fitness Programmer/ Appraiser at Club Aurora Fitness Centre


40 Fitness Business Canada November/December 2012


hen it opened in 1988, the Aurora Family Leisure Complex had the latest in recreation


and fitness facilities. It offered an ice rink, gymnasium, a fitness centre (located in a small room upstairs), a pool and squash and racquet courts. In August 2012, the fitness cen-


tre was revitalized and updated, and Club Aurora Fitness Centre was re-born. The facility – locat- ed in Aurora, Ontario, just north of Toronto, population 53,000 – now offers new exercise equipment, new programs and a fresh new look. More than $30,000 in new equip-


ment was added, including two treadmills, two bikes, a stairclimber and two strength machines. There are plans to added more equipment over the next two years. The facility offers a variety of fit-


ness and wellness programs that pro- mote an active and healthy lifestyle


Size: Approximately 10,000 sq. ft., includ- ing gym floor, group exercise room, cycle fit room, childminding room and four squash courts


Equipment: A variety of cardio and strength equipment, including free weights, Atlantis and Paramount strength equipment, and Life Fitness and True cardio equipment


Programs: Personal training (land and water), 19 weekly cycle fit classes, 16 week- ly aqua fit classes and 40 weekly group fitness classes. Classes in- clude: Pilates, Yogalates, Happy Trails Hike Club, Learn to Run, Aqua Zumba, Yoga, Yoga Stretch & Balance, Diaper Fit, Arthritis Aquafit, Yummy Mummy, Mommy and Me Boot Camp, Stroller Boot Camp, Moving Waters for Wellness and Triple Play


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