SPOTLIGHT ON DS SMITH PACKAGING Colour Splash
DS Smith Packaging Fordham has worked very closely with cereal category brand leader Weetabix to support the positioning of a range of products for supply to the Cash and Carry sector. Using the latest high quality post print (HQPP) technology, the team at DS Smith were able to develop prints that reflect and support a new range of shopper packs, replacing the original one or two colour prints. The increased impact of the packaging, which includes products from the Weetabix and Alpen range, helps to provide a visual cue in the warehouse, creating stronger brand presence which compliments the brands focused marketing campaign to drive market share, and supports activity to promote the brand names through various media including TV commercials.
New Pack Challenge
Kendal Mint Cake, produced by Romney’s of Kendal, is now ranked as one of the world’s most travelled sweets. When the brand needed a packaging transformation they turned to DS Smith Packaging to develop a more flexible and improved fine flute display unit. The original shrink wrapped, litho printed solid board, has now been replaced with a much stronger and improved offer. The new unit supports the brand by positioning the quality of the product through the use of white liners, white fluting and high quality two-colour print. The DS Smith, fine flute corrugated material, CartonFlute, has helped ensure a high quality print finish, which compliments the product with its crisp and clean finish. Designed with a crash lock base to help with the packing process, the pack also has a glued display header to help promote the product in-store on shelf or at till side. Mr John Barron, Managing Director, of Romney’s confirmed that, “we are delighted with the results of the pack and look forward to extending the range of products supplied to us by DS Smith Packaging, Belper”.
Global Award
Packaging Services Management (PSM), a DS Smith Packaging business, has been honoured by Ford Motor Company as one of its Top Performing Suppliers for Excellent Service and Outstanding Support in 2011. The packaging company was one of only two UK businesses to be awarded at the Ford World Excellence Awards in the United States. Tony Johnson, General Manager of PSM, was in the USA to receive one of the 36 World Excellence Awards. He said: “PSM is a small team but this award shows that we can deliver service at a level that Global companies recognise. Our relationship with Ford continues to deliver excellent service and savings to its business, and has actually been the launch pad for our business offering in Europe.” Acting as the first tier supplier, PSM provides a single point of contact for any business requiring packaging products, services and supplies (including contracted and mandated suppliers) with easy access to DS Smith Packaging’s products and services, allowing customers to focus on their core business. Tony Brown, Group Vice President, Ford Global Purchasing, thanked each supplier for its dedication and hard work throughout 2011.
DS SMITH PACKAGING Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, SL6 8XY Tel: 0845 260 70 80 Email:
sales.support@
dssp.com
www.dssmithpackaging.com
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