Cover Photo:
Company name page 40
November 2012
As the issue goes to press the packaging sector is winding down from a fall-on fortnight that saw PPMA and then Packaging Innovations come to town. Both shows have been
proclaimed a resounding success by their respective organisers and everyone that FMCGNewsspoke to had positive stories to tell. Of course the success of a show campaign can't be measured until much further down the line but everyone who exhibited deserves a pat nonetheless. Look out for the next issue where we'll be reviewing the best from the shows. Turning to the current issue, we have a
Editor: LaurenCowan
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GraphicDesigner: ThomLuter
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SalesOfficeManager: Vicky Bullivant
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AccountManager: Vicky Bullivant
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Accounts:Carole Todd
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Reception: JoanneCluer
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Data Controller: Louise Stupples
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Associate Publisher: Donna Jenkins
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special branding, marketing & design feature. In Question Time our panel of industry experts are addressing an increasingly pressing topic in branding and marketing: the proposed ban on the advertising of alcohol on TV and in sport; Research expert,MMR demonstrates its proprietary technique - 'Brandphonics';We talk to the founders of Slingshot, an award- winning UK start-up on a mission to make online shopping as fun and interactive as possible; Plus, Leahy Brand Design talks storytelling through design. Keeping with the branding and marketing
theme our resident lawyer, Clare Thomas discusses the legal dangers of social media
NEWS 4 INDUSTRY NEWS 8
LAUNCH GALLERY 10 QUESTION TIME 16
This issue the panel discusses the prospect of the Loi Evin model being replicated in the UK
platforms, and further along Gratterpalm's Digital Director, Simon Kendrew takes the opportunity to clamber onto our LastWord soap box to explain why he thinks, when it comes to social media strategies, retailers are the ones to watch. On top of this we have all of the latest
releases hitting the market,a roundup of the news impacting on the three featured sectors and the wider industry, plus much more. Enjoy.
Lauren Cowan, Acting Editor 35ARTIFICIALFORTIFICATION
OFFOODSTUFFS DWF's DominicWatkins addresses the EU's authorised claims list
38 REFRIGERATION &
FROZEN STORAGE Partner Logistics' JonMiles says bigger is better
40 PRODUCT INNOVATIONS
41 INNOVATION, INNOVATION Mike explains why consumer consideration is paramount
BRANDING,MARKETING & DESIGN 21
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Copyright 2012©, all rights
reserved.No part of this publicationmay be reproduced in any waywithoutwritten permission fromthe
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CLARE'S LEGAL LAIR 30
Clare discusses the prospects and the problems posed by social media
CONTRACTS & PROJECTS 31
FROMTHE CONSUMER 34 Danielle explains consumers' current connection with labels
49 LASTWORD Gratterpalm's Simon Kendew praises retailers' social media strategies
50 CLASSIFIEDS
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