BRANDING, MARKETING & DESIGN
Will button badges get your message across?
Badgemaster, the UK’s leading name badge manufacturer, believes so and has launched a new range of digitally printed promotional button badges to include a new patent- protected “Supersafe” wearer and fastener. The use of the latest state of the art digital printing technology also means lower prices, higher quality and faster turnaround times. Most sizes in the Badgemaster range of circular button badges now come fitted with the new supersafe rigid plastic back, which securely houses the traditional safety pin, locking it closed while being worn to prevent accidental loss or injury. With many marketing budgets under pressure, Badgemaster has noticed renewed interest in button badges, as companies search for proven successful, yet inexpensive branded merchandise and point of sale materials to promote their products, events and special offers. As John Bancroft, Managing Director of Badgemaster explains: “You can be creative and have fun with button badges. They’re great at conveying sales messages and prompting immediate enquiries from customers, yet they cost only a few pence each and are quick and very cost- effective to distribute.” Badgemaster believes
a key factor in the success of button badges is the way they can overcome the natural reluctance of staff to initiate dialogue with customers. Worn by staff at the till, button badges aim to create interest and increase awareness. They also encourage customers to start a conversation about special offers and product promotions avoiding pressure on either party, at the very point when the
customer is in a buying frame of mind and potentially most open to additional purchases. For more information call 01623 723112 or email
customerservices@badgemaster.co.uk.
New Multi-Storey packaging doubles facings
In the impulse confectionery market, keeping the fixture full and tidy is the key to increasing sales and has traditionally been the Achilles heel for marketers and retailers alike. With an estimated 70 per cent of all confectionery sales made on impulse, keeping the fixture fully stocked at peak times can be a difficult problem to solve in the real-world environment of modern convenience retailing. Working to accommodate FMCG manufacturers’ existing planograms, Smurfit Kappa has developed a revolutionary new one-piece shelf-ready pack designed specifically for products that are not suited to being stood on edge in layers for display. Aimed primarily at the confectionary sector the pack is equally suited to any product relying on high on-shelf impact. An industry first, Storey pack is designed to solve the lasting problem of awkward shaped, demanding to display products on shelf, and will allow brand managers and marketers to ensure the most effective use of space; improve store appearance; and most importantly increase the sales of their
brands.The Storey pack provides the ideal solution for the confectionary aisle, increasing the product count per case, allowing more products to be displayed and preventing stock-out. Richard Butler, Sales Manager at Smurfit Kappa Machine Systems comments, “The development of our new ‘Storey’ pack will be of great benefit to retailers who are continuously looking for innovative and logistically efficient RRP solutions that enhance in-store presentation and reduce the amount of corrugate needed.” Available as a one or two-piece tray and lid solution, the Storey Pack is ideally suited to supply all of retailers’ end of line packaging solutions for both low and high-speed applications. For more information call 01454 328 660.
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