BRANDING,MARKETING & DESIGN A fresh approach
Denny Bros has beenworking in partnershipwith Leicestershire- based Hive - leaders in unique codemarketing - on a promotion for the Saucy Fish Co that encourages consumers to try a newfresh fish idea for free. Hive chose Fix-a-Formas the promotionalmechanic for delivering the Tryme Free! Claim£5 Back offer running on packs of fresh tunawith sweet soy and chilli sauce. The 50mm, 4-page leaflet label includes a unique randomcodewhich allows purchasers to claim 500 points to go towards one of three treats: £5 and free cinema tickets, the chance towin an iPad and £100 itunes or £5 paid directly back into the customer’s bank account. Over 24,000 Fix-a-Formswere printed for the promowhich has captured the interest of shoppers looking to trial purchase the fabulous fish and sauce combinations. For more information call 01284 701381, email
marketing@dennybros.com or visit
www.dennybros.com.
Colourmatching
M&H Plastics and Silvergate have joined forces to produce ‘A Simple Guide to Colour Matching’ to help customers in the selection of colours for their packaging. A range of 40 different colours has been selected which has featured in the style of a paint chart. Colour plaques have been produced which can be supplied to customers on request, thus avoiding the need to undertake colour matching. Accurate colour control is critical to many projects and is an essential part of ensuring brand integrity especially across a range of products. M&H has a dedicated team of project managers who can help you bring your concept to life. For more information call +44 0 1502 715518, email
marketing@mhplastics.com or visit visit
www.mhplastics.com.
...and counting
Quick and colourful
Payne is seeing increased interest from manufacturers looking to integrate promotions within their pack design. The high colour graphics and sophisticated gravure print of Payne’s wide width message tape ensure maximum impact and enhance the product’s overall appearance as it appears to be an integral part of the pack design. The colourful design possibilities also boost on-shelf presence and influence the decision making of buyers at the point of purchase. Wide-width message tapes can be applied on their own or integrate successfully with Payne’s extensive range of printed tear tapes for no-knife easy opening of the pack. For more information call +44 (0)115 975-9000, email
aliroberts@payne-worldwide.com or visit
www.payne-worldwide.com. 24 | FMCG News |
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