LAUNCH GALLERY SCHOOL-APPROVED
SUSO is pleased to announce the launch of a new 250ml can format for the company's range of schools-approved carbonated soft drinks. Packed with 60 per cent fruit juice and counting as one of consumers' five a day, SUSO contains no artificial additives or preservatives, with no added sugar. The SUSO 250ml cans are available in Lemon, Apple, Orange, Berry and Tropical flavours with a refreshed design to provide maximum shelf impact. RRP 69p, SUSO 250ml.
CHIPS TONIGHT
McCain Foods is launching a £2.5m multimedia advertising campaign to encourage consumers to celebrate the feel good sensation of eating chips, and to purchase McCain Home Chips, the nation’s favourite chip, more often. The campaign leads with a TV advert showcasing the loving care and attention that goes into making McCain chips a firm family favourite. The advert ends with the line ‘Mmmm if you’re having chips tonight’, encouraging consumers to anticipate the pleasure of an evening meal with chips.
YOU KNOW US sweetener brand, Sweet‘N Low, has launched its iconic pink product to the UK retail market. The low calorie range, which is a staple feature in coffee shops across the UK, has secured its first major supermarket listing with Tesco. This marks the first time that British consumers are able to purchase and use the product at home. The new range is available in two package options – a 200 tablet dispenser (RRP £1.99) and 75g granulated powder (RRP £1.99). Designed in New York, the dispenser is bright and funky and carries a psychedelic image of a peacock to provide maximum shelf stand out, as well as appealing to the female target audience.
THE ONE
RAWAMBITION
NOSH Detox has launched a new range of 100 per cent raw smoothies. Founder Geeta Sidhu-Robb, commented: “I believe that raw food is the new gourmet. The marketplace is crowded with juices and smoothies that are pasturised. Heating ‘de- natures’ the vitamins, nutrients and minerals in fruit. I have uncovered a unique high pressure process to make sure our premium ingredients stay in their nutritious, raw and delicious state. The range is available from Wholefoods, Planet Organic and retail outlets nationwide at RRP £3.49 330ml.
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