LAUNCH GALLERY SUPER FRUITY
BerryWhite has launched four exotic soft drinks targeting the healthmarket. The range comprises of four variants, all combining white tea with 'superfruits' and is being promoted as a nutritional alternative to traditional soft drinks. The drinks contain no artificial preservatives, additives or added sugar. In the UK, BerryWhite® is available fromPlanet Organic, Ocado, Harrods, Amazon and independent outlets throughout the country. RRP £1.69.
A JUICY SHAKE-UP
Cawston Press is continuing its shake-up of the juice and fruit drinks market with the launch of two new ranges. Its first carbonated variants - ‘Sparkling Apple’ and ‘Sparkling Apple Ginger Beer’ - are glass 750ml bottles aimed squarely at an adult audience and designed to give them interesting, delicious and additive-free soft drink options. Sparkling Apple Ginger Beer is a unique take on a classic, which also features lemon juice and a hint of chilli for extra ‘bite’. Cawston uses 40 per cent pressed apple juice in it to guarantee that the ginger ‘zing’ is not overpowered, while Sparkling Apple features no less than 75 per cent juice. Each flavour is blended with lightly carbonated water. Both variants are being stocked byWaitrose and Ocado.
RANGE BOOSTER
The UK’s number one branded pasty supplier, Ginsters, is aiming to capitalise on the buoyant snacks market with the introduction of a tasty and exciting new special edition SKU to its pasties range this month. Following the continued success of its spicier special edition offerings, Ginsters is launching a Beef Madras variant this autumn. The Beef Madras pasty is made with fresh British beef marinated in a spicy Madras sauce with potato, onion and green peppers wrapped in light puff pastry. The new SKU will replace the recent Full Monty special edition pasty and will retain the same price and coding on-pack to ensure an easy change over for retailers. Beef Madras Pasty (180g) RRP: £1.99.
MAJOR REBRAND
Cafédirect has rebranded its entire range of tea, coffee and cocoa packaging to drive consumer demand. In addition, all digital channels and POS have been completely redesigned to bring the new look to life. The new campaign and brand line – ‘Made the SmallWay’ – conveys the Cafédirect point of difference, sourcing directly fromsmallholder tea, coffee and cocoa growers whose care and attention leads to the award-winning taste.
14 | FMCG News |
FMCGNews.co.uk
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