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BRANDING,MARKETING & DESIGN


The creators of Slingshot say that the tool will help to subvert the current perceptions of QR coding


The sky's the limit FMCGNewstalks to Slingshot'sMitch Vidler and James King about howbrands can extend their online reach


These days reaching a global audience has never been easier.


MitchVidler and James King are theCo-founders of Slingshot. Formore information visit slingshotshopping.com


newmarkets and retailers to create a second, virtual shop floor. There aremillions of consumers shopping online in the UK alone and experts expect numbers to continue to growapace. As online shopper numbers


O


swell, expectations are also evolving. First and foremost consumers are looking for ease of experience and ultimately the


nline grocery shopping is big business, enabling small businesses to find


companies and brands that can deliver this to them will be the champions of the online platform. In response to this demand


comes Slingshot, an innovative new tool that presents an interesting prospect for consumers, retailers and brands alike.FMCGNewscaught up with creators,Mitch Vidler and James King to find out more.


Q


What is Slingshot, and how does it work?


M: Slingshot is a shopping platform that allows online shoppers to place products they


like into their retailer’s online basket directly from branded content, in one click. Retailers and brands simply add the Slingshot icon or QR code to any online or offline marketing material and consumers can then click or scan to send a corresponding product.


Q


What are the key benefits of Slingshot


for fmcg brands? M: Slingshot removes all latency from advertising by bringing consumers, brands and retailers together in a way that hasn’t been seen before. Rather than


FMCGNews.co.uk | FMCG News | 25


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