NEWS NEWS FMCG TOP Pushing


TWEETS myageingparent MY AGEING PARENT


A new range of frozen meals for the elderly is going natiowide http://bit.ly/QOHLd2 See http://bit.ly/P0JiJ2 for more ideas #elderly #food


Brandamentalist


DAVID ANSETT FMCGBranding.Once upon a Floating Ice CreamTruck - the power of creating brand stories: http://dld.bz/bjrDb


GettyCreativity


GETTYIMAGES CREATIVE Read about 'real life' as a key visual trend for FMCG brands & retailers in our new report - http://cot.ag/O50MYG


cgiorgi CEDRIC GIORGI


Who's the international brand (industrial, FMCG, whatever) that has the most interesting strategy on mobile?Wdyt?


nicolaspierron NICOLAS PIERRON


Just love this idea! Kelloggs Introduces StoreWhere Only Tweets Are Accepted As Payment - PSFK http://goo.gl/3vFpu via @psfk #FMCG


PackagingNerd PACKAGING NERD


Great Design for Beer Lovers. #Nice http://pinterest.com/pin/30744111 2031769558/…


planamikebarry MIKE BARRY


http://www.bbc.co.uk/news/uk- 19867371 Note breadth of companies calling for long term stable decarbonisation policy - retail, media, energy, FMCG, finance


viikassood VIKAS SOOD


Is Modern Trade the future growth driver for FMCG? - Views on News from Equitymaster http://lnkd.in/AnpPNa


boundaries Comedian Sean Lock announced thewinners of the 12th annual Plastics Industry Awards,which were held at the London Hilton Hotel on Park Lane on Friday 28th September 2012. A packed audience of 800


industry guests heard about a diverse range ofwinning plastics projectswhich have helped to relocate production of the Trunki suitcase to the UK, improve the safety of scaffolding board, provide cheap spectacles for the population of Rwanda and revolutionisemedical diagnostics testing. Nathan Bestwickwas named Young Designer of the Year for his patentedMillMii pepper grinder, designed for peoplewith dexterity problems andweakness in their hands. A significant number of


winnerswere praised by judges for the efforts they hadmade in reducing the environmental impact of their products or processes. Organiser Steve Crowhurst


said: “Once againwe received a really high standard of entries fromcompanies and individuals whose expertise and vision have helped to develop productswhich push the boundaries ofwhat can be achieved inmanufacturing.” “Itwas a really uplifting


evening,which celebrated the versatility of plastics and the innovation driving our industry forward. Thewinners are to be congratulated on their achievements.”


Cadburywins legal battle over purple


Cadbury has won a legal battle after Nestlé took it to court, challenging an earlier ruling which gave the former company exclusive use of Pantone 2685C – the particular type of purple used in DairyMilk packaging. Despite Nestlé arguing that the


colour should not be protected as a trademark, the judge ruled that this particular shade had been linked to the chocolate bar for more than 90 years. “The importance of this


decision for Cadbury cannot be underestimated,” said Intellectual Property Partner in DWF’s food group, EdMeikle. “Arguably, the colour is one of the chocolate manufacturer’smost important assets and as such, the company would undoubtedly have appealed the decision if it had lost. "Perhaps Nestlé was simply


testing what is currently acceptable to the Courts; but it must have known that


challenging a core asset of its arch rival could be provocative. “For some time, a single colour


has been recognised in law as capable of being a trademark - but only for a particular colour and for specific products or services. As well as Cadbury’s purple for chocolate, other well known examples include BP’s green for petrol stations, Orange’s orange formobile phone services and UPS’ brown for parcel delivery services. “So long as the single colour on


its own can indicate the origin of the product or service, then it is likely to be recognised as a trade mark and,most importantly, enable the owner to stop others fromusing it.” EdMeikle is a partner in DWF’s


food sector group. He specialises in brand protection law, advising household names on the development,management and protection of brands.


Awards open


The 2013 Starpack Schools and Student Awards are open for entry, with exciting new briefs, from brand giants such as M&S and PET power. As part of the promotion of


the awards, Ian Rooney, Director at Packlab will be visiting various London Universities to represent Starpack and highlight the benefits of entering the Starpack Awards this autumn. Ian entered the Student


Join us on Twitter at @FMCGNews


Awards when studying at Sheffield Hallam University and has since gone on to win awards in the Starpack Industry Programme. Ian is the Co- founder and Director of the packaging and brand


4 | FMCG News | FMCGNews.co.uk


innovation consultancy, Packlab. He leads the world’s first all packaging design educated team who's joined- up-thinking and holistic approaches are challenging the way people look at product- packaging. For more information email Rachel.brooks@iom3.org or visit www.starpack.uk.com.


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