fun with your business because that is what you are supposed to be doing any- way having fun and getting paid for it.
Create a Slogan that Speaks Exact- ly Who You Are: What are you called to do? Why did you start your busi- ness? Who are you called to serve?
Create a slogan that speaks to them and what you desire to do! What is something that would get others at- tracted to you? Who would you like to be known as in your particular indus- try and what expertise do you have and would like to stand out in? It is up to you to get your marketing message and brand out so that it is receptive. It tells who you are in a nutshell. For example: Burger King – “Have It Your Way”; Nike – “Just Do It”; Coke – “Coke Is It”. All of these we know directly or indirectly but it is a part of their mar- keting message that we all have come to know. What is yours?
Add Your Own Flair and Style: You are unique and who loves you more than you do? Why not show who you are with your own style? Declare who you are by thinking out of the box. Boring and consistency in that manner is not what is in. Your clients change in their buying habits, likes, dislikes, wants and desires and so
do you. Change with them and they will tell you. Don’t be afraid because haven’t you been tired of being stuck in a box and you have been wanting to burst out into something BIGGER and PLAY a BIGGER GAME!! The time is now. Work your Marketing Makeover that speaks to who you are. You are the best that you can be, so why not walk it out? Have fun with it and LIVE YOUR EXTRAORDINARY LIFE!!!
A Marketing Makeover first starts with have a mindset change. You cannot be afraid of changing your brand and marketing message. It is a good thing that you can adapt and grow into something that is perhaps better and could possibly bring in greater opportunities because they begin to connect with you on a bigger level. Your ideal clients are attracted to you because of your personality and your expertise so make the experience worthwhile and have fun doing what you love. Think and Step Outside of the BOX and LIVE LIFE ON PURPOSE! ●
Elyshia Brooks-Carr Consulting, coaching and training company that works with heart-felt, conscious entrepreneurs and service-based businesses.
Elyshia@ElyshiaBrooks.com / 800.511.5410
www.ElyshiaBrooks.com www.KreativeGroupInc.com
www.womanwithknowhow.com OCTOBER 2012 15
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