Trevor Moore
Most people work their tails off for decades trying to get to a place where they can retire and enjoy life’s leisurely pleasures.
Most people are not Trevor Moore.
Moore, who quite convincingly passes himself off as a hard-working family man and successful entrepreneur — with not one but two growing businesses — has been shamefully fooling people for years. The truth is, the 38-year-old Moore is retired and has been for quite some time.
Sure, he’s found a way to help support a wonderful family and has always been an outstanding member of the community, but any way you look at it, Moore’s work life is magic tricks and golf swings.
Throw in some canasta and dinner before 5 p.m., and you’ve got the perfect retirement life.
“I do for a living what others might enjoy in their spare time,” says Moore. “That’s the irony of it. It doesn’t mean I don’t work hard at it but I completely understand
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that perception and often use that joke… I’m semi-retired.”
Kidding aside, Moore is pretty much the definition of entrepreneur, taking two concepts he has a love for and turning them into growing money-making ventures with no limits in sight.
Moore tried the regular golf professional route, where you sign on with a course and run the pro shop, as well as teach lessons. But the administrative and retail aspect of the job simply didn’t appeal to him.
“I had an epiphany in about the year 2000,” he remembers. “I didn’t want to work at a golf course. To use my skill set as it was given to me, I had to either play golf, teach golf, promote golf or do some hybrid of the three.
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“Booking tee times and working in a retail shop was not using my skill set. So that’s how I became a full-time teaching pro.”
In fact, Moore is the only full-time teaching pro in the city, running his Advantage Golf Academy out of the Cottonwood Coulee Golf Course.
Already with the golf side of entrepreneurship on the go, Moore attributes the magic side of things to an accident. He had been interested in magic most of his life, like golf, but had never pursued it professionally.
“My daughter’s kindergarten teacher phoned me, and you know the way kids blow stories out of proportion, and she says, ‘we were talking to your daughter and she tells us you’re a magician,” laughs Moore, adding that at best he may have pulled an Oreo cookie out of her ear at some point. “So she said, ‘well this kindergarten class thinks you’re a magician so maybe for parent helper day you could do a couple of tricks.’”
So he did. Then the following year he was asked by the Grade 1 teacher to do the Halloween Party. Then the Grade 3 teacher asked for it another year.
“At that point business cards started coming home in my daughter’s backpack requesting me to do people’s Christmas parties,” Moore says. “My first thought, like any hobby, was I hope I can make enough money to cover supplies.”
Fast forward a few years and the Magic of Trevor Moore is a full-fledged business, with strategic plans, marketing concepts and everything in between. He is highly sought after for corporate events and has earned the envy of fellow magicians he’s met along the way who aren’t as able to get past the ‘hobby’ stage.
The only question left for Moore now is which one of these lucrative businesses might grow so much it takes the other one over. Well the answer, if Moore has anything to say about it, is neither.
“Long range, I’d like to combine the two. The idea, of course, being corporate golf tournaments.”
Who wouldn’t want a charismatic and funny hour of entertainment from the same guy who just fixed their slice?
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