Book Reviews THIS MONTH’S BOOK REVIEWS
No Straight Lines Alan Moore
Business visionary and futurist Alan Moore has a firm grasp of the significant and disruptive trends which are currently reshaping our world. In his latest offering, Moore explains that we are arriving at the adaptive range of the industrial age and we are now transitioning from a linear to non-linear world and are being overwhelmed with complexity.
He
explains that our current system is dysfunctional and failing and presents an inspiring plea for social, economic and organisational innovation. More importantly,
Alan interprets these
complex themes into their most salient points, taking concepts from various sources and detecting the previously hidden relationship between them. ‘No Straight Lines’ is already attracting comment from major business thinkers, leaders and writers because Alan provides an antidote for what individuals, companies and society should do to create a better world.
One Hard Question Mark Artus with Stephen Foster
How have brands come into being and what were the cultural shifts that helped them get to where they are today? In a fascinating journey through history, author Mark Artus looks at the hard questions throughout our business history, using case studies from Henry VIII all the way up to the impact of the internet. Overall, this book explains how great brands came into being and what companies and individuals can learn when producing their own great brands. The concept of the title? That in order to achieve branding success you have to ask One Hard Question - with the philosophy ‘the only way to find the right answer is to ask the right question in the first place’. Author Mark Artus proves his worth with more than 20 year experience in both the UK and USA, representing major brands such as Heinz, Unilever, Nokia and Nestle. An interesting read for the historical enthusiast who is willing to go to all lengths for branding excellence.
Teenage Kicks Sian Young
This story looks at Sian Young, a Scottish female entrepreneur with an award-winning business who showed the determination to overcome the challenges of her past and create a happy and successful life for herself. As a 15-year-old, Sian is faced with the harsh reality of life on the streets when support from her family runs dry. Abandonment leads to a life of drugs and partying, leading to a destructive pathway into the drug culture, self- harm and self-abuse existing on the streets of Fife and Edinburgh. ‘Teenage Kicks’ looks at how after seven years of homelessness Sian was able to blaze a trail in business by becoming head instructor and founder of Soul- POLE - starting her business with no initial funding or business education as well as gaining two awards in her first two years of business. A raw yet empowering account on how we all have the power to change our life.
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