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Entrepreneur to Watch: Adam Allcock


in Leadership and Management and is currently studying for a Masters Degree in Mechanical Engineering. He also recently won ‘Most Employable Young Person’ at Entrepreneur Country’s Young Masters Awards in association with Google. I interview the 20 year old computer prodigy, a shining example of young entrepreneurial talent within the IT sector.


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I ask Adam when his fascination with computers begun and what spurned a flair for business at such a young age. “I loved computer games and had inherited a very old computer to play them on. At the time the larger brands such as Dell and HP were dominant in computing and very, very expensive. I started researching the components of a computer and it turned out that there was a massive markup on these constituent parts.


It then became apparent to me that I could save a lot of money by building the computer myself. I spent months reading and studying online and eventually built my own computer. I then built computers for friends, and


t 13, Adam Allcock built his own computer and shortly after set up a computer retailing business with a turnover of £1.4 million. Not content with running his own company, He then continued on an academic route and gained 4 A* at A level, a BSc hons degree


the next step was to advertise online. The rest took off from there!”


As his first line of distribution, Adam began to sell computers via online auction site Ebay. When I ask Adam for the figures, he tells me he was selling 4 computers a day during the summer months when he was not at school, with a production line set up in his living room. So far Adam made it look easy, so I ask him to break down what he thought were a few key factors for the triumph of his first business. “Firstly, I knew the target market, being the target market myself. This allowed me to offer exactly what consumers wanted at a reasonable price. Competitors without this information were forced to copycat product offerings in order to keep up. Also, it became


“In 5 years I would like to end up in Silicon Valley in the US”


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