Day in the Life of a Managing Director
Gill Burgess is mum to two teenagers, a wife and busy managing director of r//evolution marketing, a full service marketing agency based in the North East looking after clients from a range of sectors from construction through to canine accessories, and spanning digital, design and PR. In marketing there is no such thing as a typical day, but we followed Gill around for a full day and documented her every move.
08.20 09:30 10:45
Weak black tea to help sift through emails, (dumping lots of unsolicited ones – I’m on a mission this week). Scan the diary for the week and look at general workload and allocate jobs, making sure all work is planned into the design and digital teams in the studio, as well as running through workload with the office.
Gill Burgess (above image, middle) attends regular meetings with the and future marketing strategies.
We have a big pitch coming up for a large pharmaceutical client so I have a meeting with the PR team to arrange our ‘plan of attack’ and how best to make sure we stand out from the competition and go the extra mile. We pull together some great ideas and plan how we’ll gain them the right type of coverage and which media we’ll be targeting.
Meeting preparation. We heard last week that we’ve won a large digital project that has really tight deadlines. We go through our proposal with digital and creative heads of departments to scope out the project and timelines. I’m particularly pleased we’ve won this work as we were one of a number tendering, and it fits well with our tourism portfolio. We have a meeting with the new client tomorrow, so I just need to make sure that we make a great first impression.
10:15
Finance. Not my favourite, but it’s the most important part of the day. I have a meeting with the finance manager to discuss bills, invoices, purchases etc. We’re planning an exciting office move so I need to make sure that everything is in place for that.
28 entrepreneurcountry
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