Interiors


British Ceramic Tile


British Ceramic Tile has launched phase two of its website www.britishce- ramictile.com to further enhance the online experience for both business cus- tomers and consumers alike. The site, which won The Tile Association Award in 2010 for Best Website of the Year, now includes a product search facility pro- viding customers with the opportunity to filter their tile selection by colour, finish, size and use as well as collection name. The company has also intro- duced an ‘inspiration’ gallery to enable visitors to browse through a wide- range of lifestyle images for ideas and inspiration whether for the home or commercial projects, as well as a stockist search, which helps consumers locate their nearest retailer or DIY multiple by simply entering a postcode. British Ceramic Tile’s chief executive, Tony Taylor, says: “Although the company website already offers a sound mix of company information, as well as video content and a company blog, we wanted to add some new elements that increased the usability of the site and widened its appeal to consumers as well as the trade. As our product portfolio increases, we’ll continue to develop the site to make it a one-stop shop for tile inspiration and advice.”


26 www.buildingconstructiondesign.eu


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