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Conference Programme Cabin Innovation & Strategies for the Future Conference
26th March 2012 Location: Chicago Rooms, Central Entrance 09.00-09.30 Conference registration and coffee
Plenary session 1: Tomorrow’s passengers, today’s journey
09.30-09.40 Welcome
09.40-10.05 Changing tastes and lifestyles - critical trends shaping consumer expectations in the future • What are the trend indicators for future design and service? • What will brands need to do to impress them and stand out from the crowd?
10.05-10.30 Embracing the future - welcoming change and innovation in the cabin
• How do you foster a culture of change and innovation? • What are the challenges to evolving the cabin experience to meet the demands of tomorrow’s passenger?
10.30-10.45 Q&A Breakout session 1:
Expanding the boundaries of airline hospitality 14.00-14.05 Chairman’s welcome
14.05-14.20 New vision for comfort - lessons from the hospitality industry • How can the concept of comfort be expanded beyond the seat across other elements of your customer’s experience?
14.20-14.40 Meeting changing expectations of friendliness and service • How are passengers’ expectations of friendliness and service evolving?
14.40-14.45 Q&A
14.45-15.30 Panel discussion: Offering choice, making money - what are the future service options your customers will want to buy into? Exploring the challenges of innovating onboard catering and retail.
15.30-16.00 Coffee 16.00-16.55 Insight on innovation:
Airlines and their supplier partners reveal the behind the scenes challenges and learning from bringing a recent project to successful implementation.
17.00-18.00 Networking reception 17.00-18.00 Networking reception For full conference programme and list of speakers please visit
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14.45-15.30 Panel discussion: How can airlines evolve their IFE&C strategies in a way that is good for business and makes sense to passengers?
Airlines and suppliers explore the challenges of innovating IFE & Connectivity.
15.30-16.00 Coffee 16.00-16.55 Insight on innovation:
Airlines and their supplier partners reveal the behind the scenes challenges and learning from bringing a recent project to successful implementation.
Breakout session 2:
Strategies to manage the passenger experience 14.00-14.05 Chairman’s welcome
14.05-14.40 How to create an engaging passenger experience? Two alternate visions of the future for inflight entertainment and connectivity.
• How will the way consumers engage with technology at home and at work drive their expectations of entertainment and connectivity in the air?
14.40-14.45 Q&A
Plenary session 2: Affording the future - daring to be different?
10.45-11.15 Coffee
11.15-11.30 Economic briefing: Future cabin innovations in context • What are the medium and long-term growth prospects for airlines and how ready is the interiors supply chain to deliver? • Is the timing right for airlines to continue to invest in the onboard experience?
11.30-12.30 Panel discussion: Can astute airlines take advantage of standardisation but still differentiate their brands? Airlines and suppliers explore the challenges of standardisation and differentiation.
12.30-14.00 Lunch and networking
NEW FOR
2012
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