RESORT SPA
The company aims to boost the hotel’s occupancy rate from 45 per cent in the fi rst year to 50 per cent capacity in 2012
If our concept and take on luxury proves successful, then I can’t see any reason why we wouldn’t replicate it in another place in some way
According to Miguel M, the hotel’s
conferencing and corporate hospitality business has proven stronger than expected. So much so that the hotel will shut for a month at the beginning of 2012 to increase conference space by converting an unused space on the fi rst fl oor. However, this does not mean that the
hotel’s focus will change from leisure to busi- ness. “We want to make the split 60-40 in favour of leisure,” says Miguel M, adding that the average stay for a leisure customer is cur- rently four days compared with only around 1.5 days for business customers.
FUTURE HORIZONS
T e overall occupancy rate at Oitavos was 45 per cent for the fi rst year – which was according to the expectations set for the fi rst 12 months. T e target for 2012 is to increase occupancy to 50 per cent – a sign that the family does not want to run before it can walk. Although the target might seem modest, the family is only expecting to start seeing a return on their investment within the next 15-20 years.
Leisure customers enjoy longer stays at the hotel and spa than business customers
When questioned about future plans, Miguel M rules out expanding the hotel
– but not the possibility of opening a sec- ond site. “There are no expansion plans for The Oitavos. This is the way it was designed and this is the way it will stay. As for a second site, at the moment we have no
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plans for that either. We need to concen- trate all our energy and eff orts on making T e Oitavos successful. But why not in the future? Why not? If our concept and take on luxury proves successful then I can’t see any reason why we couldn’t replicate it in another place in some way.” ●
SPA BUSINESS 1 2012 ©Cybertrek 2012
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