RESORT SPA
A new set of day packages is being launched in a bid to attract affl uent locals to use the facility as a stand-alone day spa
treatments you’re about to have, creating a genuinely welcoming atmosphere. Alongside her ambition to make sure eve-
rything runs like clockwork, Rosado also wants her team to be spontaneous. “I always encourage the team to add little touches to treatments and to make the guest really feel that they are experiencing something unique. For example, a therapist might give a head massage to a guest who’s having a seaweed bath to further ease away tension.”
A WIDER AUDIENCE
T e spa was drawn into the hotel plans at an early stage with the rationale that it was needed to complete the off er. “It was essen- tial to embrace spa visitors and to make the experience at T e Oitavos relaxing,” says Miguel M. “T e motivating factor was the possibility of having such a diversifi ed off er that’s inclusive of gastronomy, golf, a riding centre, the beach and a spa.” Early on, it was also decided that the spa
would be an independent profi t centre and although it features heavily in the hotel’s marketing, Rosado says it’s also actively mar- keted to affl uent locals as a stand-alone day spa. To support this, a new set of day pack- ages will be introduced, some of which will combine access to the spa with lunch at the hotel’s award-winning restaurant.
Spa manager Rita Rosado likes everything to run like clockwork and the team is encouraged to make each guest feel that they are experiencing something unique
The spa is marketed alongside the hotel but remains an independent profi t centre
As for hotel guests, in its fi rst year the spa’s
capture rate has bounced around the 25 per cent mark – a fi gure that spa director Rosado is happy with, but one that she will work to improve. “We want to grow the capture rate by 15 per cent in the next year,” she says. One key audience she’s identifi ed to help with this is business guests – 50 per cent of the hotel’s customers – who are attracted by the spa’s express treatments, such as the 25-minute Swedish massage.
58 Read Spa Business online
spabusiness.com / digital
Seaweed wraps by Voya emphasise the spa’s location by the ocean
SPA BUSINESS 1 2012 ©Cybertrek 2012
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