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important to the viability of your industry and of your association.
Do business with members!
FEATURE STORY
Social Media, Networking, Land Deals Help Builders Trive in Tough Market
K
eith Grant, co-owner of Grant & Co. in Collierville, Tenn., may not have heard
of half of the social media websites on which his agents are listing his homes, but he knows they've helped his company grow from a 2% to a 15% share of the Memphis market.
"I have one agent in particular who sold nearly twice as many homes as all the rest of my other agents and she was putting her stuff on every one of those websites," he said.
Grant was speaking at the "Builder Focus: Proven Strategies for Success" session at NAHB's fall board meeting in Milwaukee,
which featured builders from around the country who have been thriving despite the housing downturn.
He said that his agents are using Facebook to promote their listings and connect with local home buyers and real estate agents, and they have also branched out to dozens of other sites such as Zillow, Trulia, Point2 Agent, VisualTour, FriendFeed and Craig's List.
Joining one of NAHB's 20 Clubs in order to make connections and network the more traditional way was recommended
Continued on next page 20 JANUARY 2012 | HOUSTON BUILDER | GREATER HOUSTON BUILDERS ASSOCIATION – BUILDING A BETTER FUTURE
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