| Innovations | What’s New CrossCore, Inc.
» CrossCore, Inc., and Mark Toomey, CSCS, have produced a unique DVD targeted toward police officers and firefighters. Practical Training, Tactical Action presents a simple, yet highly effective series of exercises that prepare these officials to handle their jobs’ physical stress. Highlighting basic exercise for advanced practi- tioners, the DVD features Toomey, a senior RKC instructor, combining rotational bodyweight training on the CrossCore180 with kettlebell drills for a complete, integrated fitness program that can be replicated in a variety of environments, such as a station house or in the field. For more information, contact the company at 800-288-3047;
crosscore-usa.com.—|
Practical & Tactical, from CrossCore
fitRewards
» FIT-traxx is a profitable group- training system that has demon- strated success in health clubs during the past four years. Using minimal equipment, the FIT-traxx program focuses on small group func- tional training, with personal trainers regulating intensity and monitoring form. “The ease of execution makes it simple, but the science and systematic approach are what make it so effective,” says Greg Maurer, the director of business development for FIT-traxx. This turnkey program comes with a launch kit, marketing tools, in-club and Internet-based training, preset workouts, and a repeatable format. For more information, contact the company at 888-762-8156;
fitrewardsclub.com.—|
Optimal results from Life Fitness' Optima Series
National Strength and Conditioning Association
» Life Fitness
» To better serve health clubs with space constraints, Life Fitness has added the Biceps/Triceps machine and the Dual Adjustable Pulley to its popular Optima Series line of reduced-footprint strength equipment. The Optima Series offers 21 single- and dual-exercise machines, along with benches and racks, and features easy-to-use, color-coded adjustments and pictorial placards for intuitive, self-guided workouts. The Biceps/ Triceps machine targets both muscle groups, and the Dual Adjustable Pulley allows for multi-dimensional strength-training with user-defined paths of motion, and is available with an optional touch-screen console. For more information, contact the company at 800-735-3867;
lifefitness.com.—|
» Developed by the National Strength and Conditioning Association (NSCA), the new Exercise Techniques iPad version with video helps individuals prepare for the CSCS or NSCA-CPT exam, and serves as a valuable reference for strength and conditioning coaches, personal trainers, fitness instructors, and college and university faculty. The app offers detailed explanations of techniques for free-weight and machine-based exercises; thorough checklists for 57 resistance-training exercises; and 74 video clips that demonstrate proper form for each exercise, including highlights of common errors and summaries of the primary muscles trained. For more information, contact the company at 888-746-2378;
nsca-cc.org. —|
internet extra! Video at
ihrsa.org/cbidigital
ihrsa.org | DECEMBER 2011 | Club Business International 67
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