|News & Know How| On The Move Fundraising Crunch Supports National Anti-Bullying Campaign
Crunch Fitness, the premier club chain owned by New Evolution Ventures, recently put its No Judgments philosophy into action. The company partnered with PACER’s National Bullying Prevention Center to help put an end to discriminating behavior and harassment among young children and teenagers. Throughout the month of October, which was National Bullying
Prevention Month, Crunch donated $1 to PACER every time someone visited the Facebook page of any of the company’s 31 gyms across the nation. Non-Crunch members were also invited to show their support, as Crunch gave a five-day guest pass to anyone who checked in via Facebook. “As the originators of the No
Judgments philosophy, we feel passionately that the differences among us should be celebrated, not discriminated,” says Christina DeGuardi, vice president of marketing at Crunch. “We’re thrilled
to partner with PACER to support the organization’s tireless efforts to eliminate this harmful behavior, and use the influence and expansive reach of Facebook to spread our message.”—|
Healthtrax Hosts Tornado Relief Fundraiser
Healthtrax Fitness and Wellness Center in East Longmeadow, Massachusetts, held a fundraiser for the victims of a massive tornado that ravaged Western Massachusetts over the summer. The club hosted a Zumbathon event, which raised more $1,200 to support the tornado victims. “Working with Healthtrax member Kathleen Conley Norbut,
Zumbathon fundraiser
who is part of the Hampden County emergency preparedness team, we decided that a fundraiser featuring a Zumba class would be a way we could help the community,” says David Fuentes, general manager for Healthtrax. “I feel grateful for the consideration and support extended by
the Healthtrax staff,” adds Conley Norbut. “The town of Mon- son, where we live, and throughout Hampden County suffered great losses, including the tragic deaths of four people as well as enormous property and environmental destruction. First responders, emergency personnel, volunteers, and businesses, such as Healthtrax Fitness & Wellness, stepped up to assist with helping hands, hearts, and financial assistance.”—|
Renovations Midtown Athletic Club Sports New Urban Art
The Midtown Athletic Club, the Illinois-based chain of full- service health clubs, has a new work of art adorning the 30’ wall in the training area of its Chicago location. General Manager Michael Mahoney recruited one of Chicago’s top graffiti artists, Stephanie Garland, along with a graffiti crew, to design and create a tag for the wall that spells out the club’s name. “Graffiti has been used for decades to brighten the land-
scapes near industrial areas, and Midtown’s new fitness center has a terrific industrial feel that has served as a perfect palette for our design,” Garland explains. “The center has a very urban feel and, with winter coming, our design brightens the space and also provides a warmer feel.” “It’s also quite meditative and allows our members to
lose themselves in the vast color scheme,” adds Mahoney. Midtown recently completed a remodeling project that
resulted in 10,000 square feet of added fitness space. The club has also expanded its offerings to include a new group
Graffiti inspires at Midtown Athletic Club
fitness studio and cycling studio, a dedicated strength-training area, and a revamped cardio area that features more than 50 pieces of the latest cardio equipment. The men’s and women’s locker rooms have also undergone extensive remodeling, but the most notable feature is the graffiti art in the strength-training area.—|
34 Club Business Internat ional
| DECEMBER 2011 |
ihrsa.org
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