|News & Know How| On The Move Club Openings Maryville Gets The Rush … Again!
The Rush Fitness Complex, the Knoxville, Tennessee-based health club chain, recently celebrated a grand reopening at its Maryville/Alcoa, Tennessee, location, following a complete revamp of the facility. Members are thrilled with the fresh features and amenities, including a new lobby, an updated group exercise room, brand-new 50" plasma TVs, a new per- formance zone, upgraded flooring and lighting, a new spa area, an updated entertainment system, and a redesigned, more spacious workout floor. “We’re adding new state-
of-the-art, technologically advanced exercise equipment and introducing the ultimate ‘Ring of Fire,’ a six-station, octagon-shaped circuit-training center that gives trainers the ability to work out six people at a time,” explains Larry Gurney, CEO of The Rush Fitness Com- plex. “The remodel also brings to this location new indoor stadium bleachers, combining the benefits of running on outdoor bleachers with the convenience of an indoor climate-controlled environment.”—|
Fresh look for Rush Programming Millennium Partners Rolls Out New Seasonal Programming
The Sports Club/LA and Reebok Sports Club/NY, premier health clubs owned by Millennium Partners Sports Club Management, recently introduced new signature classes for the season. Members at the company’s clubs in Boston, Miami, New York-Upper East Side, San Francisco, and Washington, D.C., can now enjoy exclusive Aspen Ascent and ZenCore workouts. Created in partnership with Aspen/Snowmass, Aspen Ascent is a ski and
snowboarding training class designed to enhance cardiovascular capacity while improving balance, agility, and core strength. The class is divided into three 20-minute segments focusing on agility and speed, strength and balance, and core and flexibility training. ZenCore, a 30-minute workout, follows the principles of the signature
Zenergy class by combining yoga, strength, cardio, and restorative pos- tures in each sequence. This class also incorporates a cardio element that focuses on exercises designed to target the hips, glutes, and shoulders, as well as the abdominals. “Building on our reputation as a leader
in group exercise, coupled with our commitment to offering our members a wide variety of innovative and effective programming, I am thrilled to introduce these unique classes,” says Jacqie Stathis, national director of group exercise for Millennium Partners Sports Club Management.—|
Merritt Athletic shines in Towson To date, ACE has facilitated more than 65,000
hours in pledges to Joining Forces from fitness professionals, businesses, and organizations across the country. Donations include free personal training hours, spots in group fitness classes, month-long memberships, and fitness products. This announcement comes on the heels of Merritt
Athletic Clubs’ reopening of its Towson facility. After a nearly $1-million renovation project this summer, the club now boasts a new cardio cinema room, kids’ fitness wing, revamped weight area, group fitness studio, party room, and a cardio and lounge area. The club is one of nine that will be donating hours to the Joining Forces initiative. “The Towson club is the first health club that
Making an Aspen Ascent
Merritt opened in 1977, so we’ve been an anchor in the Towson community for over 34 years,” observes Donyel Hood, director of marketing for Merritt Athletic Clubs. “We wanted to show our commitment to the community by investing back into the club and giving people in the Towson area a state-of- the-art fitness center for the entire family.”—|
ihrsa.org | DECEMBER 2011 | Club Business Internat ional 33 Public Service
ACE and Merritt Athletic Clubs Joining Forces
The American Council on Exercise (ACE), one of America’s leading authorities on fitness certifica- tion, has announced that the Maryland-based Merritt Athletic Clubs have pledged 43,200 hours of fitness training services in support of Joining Forces, a comprehensive national initiative that supports military families in education, employment, and wellness. “On behalf of the President’s Council on Fitness,
Sports, and Nutrition (PCFSN), and ACE, I’d like to thank Merritt Athletic Clubs for pledging over 43,000 hours to Joining Forces,” says Dominque Dawes, Olympic gold medalist and co-chair of PCFSN. “The Council is grateful for their support. One hour at a time, the fitness industry is progress- ing toward the goal of one million hours of fitness services pledged to U.S. Reserve and National Guard Service members and their families.”
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