|News & Know How| News Fitness First
Kicks Off Klick Company anticipates fast growth for its new budget brand
Clarisa Lindenmeyer
Michael McDonald
Fresh Faces Add Interest to IHRSA 2012
M
any of the speakers at IHRSA’s 31st Annual International Convention and Trade Show will be familiar—industry leaders and achievers whom you’d read about in CBI or heard speak at earlier conventions. But, keeping things fresh, up-to-date, and cutting- edge, many of them will be brand-new—in all, more than 40 will be first-time presenters, contributing original ideas and their unique perspectives to the convention conversation. Among them will be:
• Theresa Amaya, the director of human resources for the St. Regis Monarch Beach Resort, a luxurious, multidimensional facility in Dana Point, California, will discuss “Building a Five-Star, Customer-Focused Team” on Friday, March 16, 2–3:30 p.m.
• Clarisa Lindenmeyer, the director of marketing and sales for the TELOS Fitness Center, an award-winning facility in Dallas, Texas, will address “Managing the Modern Day Marketing Plan on a Budget,” on Wednesday, March 14, 4–5 p.m.
• Michael McDonald is the provincial director of fitness services and member experience for the World Health Club/International Fitness Holdings, Inc., in Calgary, Alberta, Canada, and his topic is “Relationships, Results, Retention, and Referrals.” You can catch him on Wednesday, March 14, 11 a.m.–noon.
IHRSA 2012 will take place on March 14–17 in Los Angeles. —| > Short Takes |Exercise Going to the Dogs
When daily walks just aren’t enough: Rocky’s Retreat, a health and fitness center for dogs, in Orlando, Florida, offers its clientele exercise, massage, aromatherapy, swim camp, aqua- therapy, and acupressure, and plans to introduce group yoga and Pilates classes. Sample costs: $60 for massage; $295 for six Canautics swim sessions. —|
ihrsa.org |
Theresa Amaya
> Fitness First, the multinational, U.K.-based chain, has become the latest club company to introduce a low-cost, or budget, brand. The firm rolled out its new offering expeditiously by converting eight of its existing English sites into Klick facilities. The proliferation and growing
popularity of low-cost exercise options have been driven, in part, by the success of early entrants in the sector and the global economic downturn. (See “The Price of Competition,” pg. 46.) Jason Worthy, the head of central
operations for Klick, told Leisure Management, “This is a market that we expect to grow very quickly.” The brand’s business model
features low membership fees ($15/month, $157/year), high-quality equipment and services, and the absence of long-term contracts. “We left out the extras you don’t use so that we can charge you less” is its marketing premise. Klick facilities will offer traditional
cardiovascular and strength-training equipment, exercise ropes, kettle- bells, power bags, suspension training, ViPR, and
X.Cubes. A number of courses are included in membership, and others will be available for a fee. Club staff— Klicksters, the company calls them—will always be on hand to assist members. To date, nine sites have been
opened in Aintree, Bradford, Bromborough, Ipswich, Manchester, Sheffield, Stoke, and Wakefield. —|
.com
For more information on this new budget brand, log on to
klickfitness.com.
DECEMBER 2011 | Club Business Internat ional 19
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