Markets An unlikely trend Footing the bill
the fi lters to keep the tanks clean and healthy. Smooth
The company noted a spike in sales of their filters
Fishy foot spa
A NEW craze for Turkish feet-nibbling fi sh is sweeping the UK’s beauty salons, much to the delight of fi lter manufacturer Rolf C Hagen. The company had noted a spike in sales of their fi lters, and further investiga- tion revealed that one of their wholesalers had started supplying special tanks to salons offer- ing Turkish feet-nibbling fi sh and was using
A popular option
is also available in both Tesco and Morrison’s. Meanwhile, in continental Europe, British tilapia is now being sold through George S Forman in Holland, AJA Agnieszka Jarczyńska in Poland and will also shortly be avail- able through Carrefour in Spain.
Tilapia: rising to the occasion
SALES of British tilapia are going from strength to strength, both at home and abroad, as interest increases in its environ- mental credentials and versatility. UK consum- ers can now order both whole tilapia and fi llets from Regal Fish Supplies Ltd, while British tilapia
Must-have molluscs
A UK supermarket has reported record-break- ing oyster sales in the last month. Sales of the molluscs from the fi sh counter at Waitrose were up 87 per cent in the last week of July, while for the month as a whole volume sales stood 42 per cent ahead year-on-year. Waitrose fi sh buyer Jeremy Langley says: ‘Oyster sales at Waitrose are at record levels. The current popularity of our Scottish oys- ters is because cost-conscious consumers are
Fish Farmer September/October 2011 46
looking to create romantic restaurant-style dinners at home. What better choice than oysters for bringing romance home? An oyster supper is special, so staying in doesn’t seem a sacrifi ce. Plus oysters are not a heavy food and in folklore are thought to be an aphrodisiac.’ Other special occasion seafood now selling well at the supermarket includes scallops, lobster tails and tiger prawns, which went up by 36, 26 and 33 per cent respectively.
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Lincolnshire tilapia pro- ducer, The Fish Company, says it prides itself on the ethical and sustainable way it is producing its stock. ‘From the begin- ning we set out to produce tilapia that was farmed to the highest ethical and environmental standards and are delighted with the industry response. ‘Our tilapia meets many of the standards that
chefs, retailers, suppli- ers and consumers are looking for when buying sustainable fi sh. Tilapia is rated “one” by the Marine Conservation Society, which indicates it is one of the most sustainably produced seafood prod- ucts available – a standard that the UK government is now following when sourc- ing fi sh,’ refl ects Adrian Hartley.
The Fish Company’s tila- pia is 100 per cent British and 100 per cent traceable, with proven provenance, and is fed on sustain- able feed from Skretting. Because of the use of sustainable feed and the production methods, the company’s systems are net fi sh protein producers.
The piscine pedicure, which lasts 20-30 min- utes, involves the client placing their feet in a tank containing around 100 doctor fi sh (Garra rufa). The toothless fi sh nibble away the dead skin from the feet leaving them smooth and healthy. The treatment has been popular in Turkey and the Far East since the nineteenth century and seems to be catching on in the UK, with hundreds of nail centres and beauty parlours now offering the service. Hagen’s Marketing Manager Jackie Wilson said: ‘We were a bit surprised when we dis- covered why sales of our fi lters had suddenly jumped and we certainly never expected to be in the health and beauty market. However, we are in the business of keeping fi sh healthy and if we can help keep human feet healthy at the same time, so much the better.’
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