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TRIUMPH in


exhibition that has been widely hailed as a resounding success


GIVEN the buoyant state of the salmon farming industry over the last 18 months it is perhaps no surprise that its flagship exhibition, Aqua Nor, had a record number of visi- tors from 16-19th August. More than 17,500 visitors from 61 nations came over the course of the four days – 25 per cent more than during the last exhibition, Aqua Nor 2009 – so the extra 2,000m2 of exhibition space that has since been made available was fully put to use. A total of 460 exhibitors from 26 countries were present at this biannual affair.


‘The exhibition is a very ef- fective meeting place, created by all the exhibitors and visi- tors who are here,’ reflected Liv Holmefjord, Chairman of the Board of the Nor-Fishing Foundation, who organised the event. ‘Representatives of 61 nations – more than a quarter of all countries in the world – visited the exhibition during the four days it lasted. ‘The recipe for this success is a balanced mixture of exhibi- tors, professional conferences, seminars and presentations. In addition, all the interna- tional visitors have added colour to the exhibition,’ said Ola Eriksen, Managing Direc- tor of Trondheim Spektrum, the technical organiser. Aqua Nor also drew a number of foreign delegations to Trondheim. Five foreign ministers – including Scot- land’s Minister for the Envi- ronment, Stewart Stevenson – visited the exhibition as heads of official delegations. ‘This is very nice and quite


A look back at a record-breaking


Ocea’s new barge and workboat


flattering. And when people say they will be back the next time, we feel that we have succeeded,’ said Eriksen. Many of the fish farming companies brought a number of their own staff, both man- agers and onsite workers, to the exhibition. ‘It is very interesting to talk to all these people,’ Eriksen reflected. ‘The common comment from the exhibitors is that it gives them an opportunity to dis- cuss professional problems, but also to just get together more socially.’


Innovation


A new feature this year was the addition of several events organised around town during the exhibition – in particular at the Ravnkloa fishmongers market on the waterfront. This part of the programme was a joint initiative with the Trondheim Business Associa- tion, one of the local banks, Visit Trondheim and Trond- heim Spektrum.


‘In spite of rain and less than perfect weather people did go out and attend these events,’ noted Eriksen. ‘The Ravnkloa “Salmon Table” and concerts organised in connec- tion with this were well at- tended. It seems we managed to fill a need that we really did not know was there.’


www.fishfarmer-magazine.com 21 Fish Farmer September/October 2011


New information technology was put to use for the first time this year – in the main entrance hall a large informa- tion screen was installed, and some 15 smaller screens were


Trondheim


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