Sebastian Coe with Nerio Alesandri, founder of Olympics supplier Technogym


profound impact on the way in which the industry delivers excellent service. The FIA Networking Lounge is also


back, providing visitors and exhibitors with the opportunity to network with their peers and ensure that they are in a position to maximise industry opportunities brought to light by the educational, feature and exhibitor content at LIW. David Stalker, CEO of the FIA, says:


“LIW is one of the most important events in our industry calendar. We have been working with LIW this year to develop a schedule that refl ects the work we’re doing to drive the industry forward, and we’re delighted to bring to delegates an event packed with the very latest industry news and opportunities.” Continuing the theme of innovation


and in a world fi rst, Cranlea and Instyle Fitness have set up a virtual biathlon Web Racing competition exclusively at LIW, using innovative and revolutionary products that allow live online training in the virtual world. Visitors will have the opportunity to run and ride, logging their combined times in a bid to win a brand new magnetic braked M10 Aerobike and full Polar heart rate cycle set-up.


september 2011 © cybertrek 2011 ‘i pledge’ – embracing 2012


LIW exhibitor Technogym has been the Official Fitness Supplier to the Olympic Summer Games since Sydney 2000 and will take up this role once more at the London 2012 Games. Using this partnership as a


springboard to encourage the UK fi tness industry to maximise the opportunity presented by the Games, Technogym is inviting not only Technogym clients but also all FIA member clubs to join a national campaign. The ‘I Pledge’ campaign, which will be offi cially launched by Technogym and the FIA at LIW on Tuesday 20 September, calls on people to get behind Team GB and Paralympics GB with the strapline “900 athletes, 60 million strong” – an entire nation supporting its team. Full details of the campaign, which


will run for the whole of 2012 in a bid to create a genuine Legacy from the Games, will be announced at the LIW launch event. However, the basic idea is to get people actively participating in the Olympic buzz, rather than simply being an armchair


fan, by encouraging them to make Olympics-inspired pledges: “I’ll walk to work twice a week rather than driving” or perhaps “I’ll give up takeaways for a year and see if my family are healthier as a result” – or even non activity-based pledges, just to get people involved in the Olympic spirit, such as “I’ll shave my hair off if we win more gold medals at London than at Beijing – all to raise money for Sport Relief”. Participating health clubs, leisure


centres and Olympic partner corporate locations will act as ‘I Pledge’ community hubs, encouraging their members and staff to make their pledges in support of the Games – all of which will be logged and tracked via a specially-designed Facebook site. Tony Majakas, Technogym’s London


2012 UK project director, says: “The 2012 Olympic Games are a once in a lifetime opportunity. It’s important that we don’t get to the end of 2012 and fi nd ourselves saying: ‘I wish we had done…’. Join us at LIW 2011 and join the movement!”


Read Health Club Management online at healthclubmanagement.co.uk/digital 79


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