An improved childcare offering could help prevent new mums from lapsing
their gym membership represents good value for money if they use it regularly, they can cut back by spending less on secondary items like catering and beauty. With consumers remaining on edge
about their future prospects and the economy only growing slowly, short-term prospects for the health club market are likely to be diffi cult; while household incomes remain under pressure, discretionary spending is certain to be hit in 2011 and probably also into 2012. On a more positive note, if as expected
the economy and consumer confi dence begin to recover in 2013, there looks likely to be a return to stronger growth rates towards the end of the forecast period (2016) – see Figure 1 (left). Indeed, the UK market is forecast to grow in value by 9.9 per cent from 2011–2016, with most of this growth occurring towards the end of this period as the economic recovery gathers momentum.
consumer attitudes However, the positive health of the market is not just evident in its value growth, but also in consumer attitudes. The UK is slowly catching up with the more developed US market, where membership penetration was around 20.5 per cent of the adult population by the end of 2010 – albeit, interestingly, with average revenue per member much lower in the US than in the UK (£227 in the US in 2010, compared to £484 in the UK).
september 2011 © cybertrek 2011
FIG 2: LEADING UK HEALTH AND FITNESS CLUBS OPERATORS, BY NUMBER OF ADULT MEMBERS, 2011
DAVID LLOYD VIRGIN ACTIVE GROUP
FITNESS FIRST DW SPORTS FITNESS LA FITNESS BANNATYNE FITNESS NUFFIELD
450,000 419,000 400,000
150,000 180,000 215,000 250,000
0 100,000 200,000 300,000 400,000 500,000 Approaching one in fi ve adults aged
15+ questioned in a survey claim to use private health and fi tness facilities (18 per cent). The vast majority (16 per cent) are members, with around two- thirds claiming to visit once a week or more. A further 24 per cent of adults say they would consider using a health and fi tness club – 11 per cent lapsed users and 13 per cent who have never been a user before. With the economy and consumer confi dence also expected to begin recovering from 2013, the market is therefore poised to continue growing steadily during the next fi ve years.
Positively for the industry, numbers
of 25- to 34-year-olds – a key group of health club users – are also set to grow by more than a tenth during the next fi ve years. Above-average projected growth in the numbers of AB consumers, the socio-economic group most likely to be members, also bodes well for the industry. The overall prospects for the health
and fi tness clubs industry therefore look extremely positive. However, between one in fi ve and one in four adults and around one in seven children are still obese. The tendency to be overweight or obese is most prevalent among
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SOURCE: MINTEL
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