When it’s not being used, the Aquarino touch-screen can be used to advertise anything from fi tness classes to treatments in the spa


the calories of the average sports drink. We believe that although added carbs are important for athletes taking part in endurance activities, such as running marathons, they’re not necessary for your average gym-goer – and in fact the extra calories could cause them to put on weight.”


How much do members pay for Aquarino?


“At The Marlow Club, members pay just £1.99 for unlimited access to the system, which we collect by direct debit. If they come to the gym three times a week, and use Aquarino twice each visit, that works out at just 33p a drink, compared to around £1.50 for a bottle of most well-known sports drinks.”


What’s to stop one member filling up someone else’s water bottle?


“Aquarino is programmed so that once a member has filled up their bottle, they can’t use the system again for 25 minutes. Alternatively, if a client prefers, the system can be adapted so that it’s activated by a chip on the member’s water bottle rather than by their fingerprint.”


How profitable is the system?


“It’s extremely profitable. At The Marlow Club, we were generating over £2,000 a month after just six months, and over £5,000 a month after one year. You only need to get 120 members signed up to cover the costs of leasing the system and buying your concentrates – anything over that is profit. The product’s cost of sale can be between 20 and 35 per cent dependent on the strength of the drink, so based on £1.99 per member per week, that’s a very nice margin. The great thing is it saves your members money too, so it really is a win-win.”


september 2011 © cybertrek 2011 How easy is the system to install?


“Incredibly easy – you just need a water pipe, an electrical socket and an internet connection.”


What training and support do you offer?


“At RFL Management, we’re not just selling products, but setting up partnerships – after all, it’s in our interests that Aquarino works for you as well as it has done at The Marlow Club! For this reason, we offer ongoing training and support to all our clients. We’ll show your fitness staff how to include a hydration test and an Aquarino demonstration in every gym induction, and we’ll even coach your reception and café staff on the benefits so they’re also able to recommend the product.”


What’s next for Aquarino?


“The Club and Spa at The Cube in Birmingham has just signed up to the system, and several other operators are very interested. Moving ahead, we’ll be looking to expand our range of flavours, but for now we’re focusing on getting this fantastic product into as many health clubs as possible.”


For more information or to see the product, please visit www.rflmanagement.co.uk or call us on 0800 035 2340


Read Health Club Management online at healthclubmanagement.co.uk/digital 7


How else does the business benefit?


“We benefit because our members benefit – they’re getting a great, nutritional product for a low price and they don’t need to worry about carrying around cash to buy drinks. It also means staff spend less time selling products and more time talking to members.”


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