project profi les
PROJECT PROFILE PROMOTION SUPPLIER SHOWCASE WE TAKE A LOOK AT RECENT PROJECTS FROM TRIXTER, TECHNOGYM AND LIFE FITNESS ENGAGING MEMBERS
SUPPLIER: Trixter CLIENT: The Third Space
T
he Third Space recently opened its new club in Marylebone and, like its parent club in Soho, there has been no expense spared. Alongside the ozone-treated swimming pool
and forward-thinking, functional Retro Gym, the club has expansive cardio and weight areas, all set across three floors of modern décor. “The look and feel of the Soho club has been brought
to the new space,” says The Third Space’s head of fi tness Matt Julian. “The idea is to give the very best health and fi tness offering to our members in an environment that makes them feel great. Providing the most innovative, state of the art kit on the market is an absolute necessity.” Investment has been made in every area of the club
to ensure the most up to date and satisfying experience for members. And with proven success at the Soho club, Trixter Xdream bikes were must-have showpieces when designing the cardio fl oor. “The Third Space is a different class of gym and
Trixter equipment offers a different class of workout,” says Lyndon Wood, sales director at Trixter. “The Xdream bikes use interactive technology to deliver
The exclusive new Third Space club in Marylebone offers Trixter Xdreams
an engaging and motivating experience, while the capabilities of the hardware give unprecedented insight into usage and user loyalty.” The Trixter Xdream bike offers a fun and rewarding
workout that inspires members to come back for another ride in every gym session. Each user has their own log-in details and user profi le, recording race stats and unlocking new courses and diffi culty levels as they progress. The different levels and courses are designed to give
interval-based workouts that encourage and reward progression in an immersive mountain bike simulation. The bike acts as a sophisticated controller for the simulation, with sensors in the handlebars, saddle and pedals to emulate on-screen every move the rider makes on the bike. Meanwhile the patented laterally moving handlebars add a core and upper body workout that can boost calorie burn by up to 55 per cent when compared to a standard exercise bike. The on-screen simulation engages and motivates
by challenging the rider to beat computer controlled opponents, while stats read-outs and ghost racing modes encourage progression to beat your own times. Competitive natures come out even more when two or more bikes are linked together in a real-time multi-player race, bringing an exciting social atmosphere to the gym fl oor. “Instead of distracting you with television or games,
the software engages you directly with the exercise at hand,” says Julian. “We can see it on members’ faces when they are on the bikes. Energy levels are boosted and the shot of enthusiasm lifts the whole room – it’s addictive and contagious. “We’ve had members race each other – we even had
Trixter’s Xdream bike ensures the user is fully engaged with the exercise
september 2011 © cybertrek 2011
a group of work colleagues who set up a competition table. Members are loyal to the Xdream bikes in a way that you don’t usually see with an exercise bike or any other piece of equipment on the gym fl oor.” For more information, go to
www.trixter.net
Read Health Club Management online at
healthclubmanagement.co.uk/digital 67
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