project profi les
PROJECT PROFILE PROMOTION
Equipment includes
Life Fitness’ Integrity™ Series CV and
Signature™ Series
strength, all using the Life Fitness Journey
ELITE & COMMUNITY
SUPPLIER: Life Fitness CLIENT: Bisham Abbey National Sports Centre
T
he 90-station gym at Bisham Abbey National Sports Centre re-opened in April following substantial investment in its refurbishment and the installation of new Life Fitness equipment.
Bisham Abbey, one of Sport England’s National Sports
Centres, is home to several of Britain’s leading sportsmen and women, many of whom will be going for gold at London 2012. However, not only does the new gym play a signifi cant role in supporting Britain’s elite athletes in their quest for success, but it also does much to encourage increased participation among the local community. With 2,500 members to consider, as well as the vital
need to uphold the status of the facility as a whole, it was important to get the equipment and layout choice right fi rst time – and Life Fitness, together with its Solution Partners, was able to offer its knowledge and expertise to achieve the perfect outcome in just four weeks. “I was really impressed by how quickly Life Fitness was able to turn this project around and manage it seamlessly from start to fi nish,” says Zoe Dixon, head of National Centres for Sport England. The equipment installed uses the Life Fitness Journey™
concept throughout, a facility planning approach that taps into what motivates people and keeps them on their exercise path. The Journey creates a varied set of experiences for exercisers of all fi tness levels, while the different spaces prevent members from getting bored by offering a natural progression throughout the gym.
70 The installation, which is split across two
fl oors, includes the best-selling Integrity™ Series cardiovascular equipment with attachable screens, Signature™ Series strength, benches, racks and Cable Motion Series machines, Circuit Series and a Hammer Strength Power Rack with a comprehensive range of Life Fitness accessories. Dixon explains: “Sport England’s vision is to encourage
more people to play sport and support athletes to succeed, and the new gym at Bisham Abbey helps us to achieve exactly that. The equipment on offer to our elite athletes and members of the local community is now truly world-class, and I’m looking forward to seeing our sports stars of the future make use of this fantastic facility.” Kerrie Pleasants, account manager for Life Fitness
(UK), is also delighted with the new offering at Bisham Abbey, saying: “This facility is a great example of how elite athletes and the local community can be brought together through health and fi tness. The Journey concept, the range and level of equipment, together with the new branding make this gym not only the best in the area but one of the best in the country.” For more information, go to
www.lifefi
tness.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital september 2011 © cybertrek 2011
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