project profi les
PROJECT PROFILE PROMOTION
The Technogym Wellness Design Team helped plan the club’s layout
FEEL GREAT FOR LESS
SUPPLIER: Technogym CLIENT: Simply Gym
S
imply Gym opened at the end of June and is a new concept for Swansea, offering great quality at an affordable price. Simply Gym is run by Swansea-based
Bay Leisure, the independent not-for-profi t trust that operates Wales’ most visited leisure attraction, the LC, located in the centre of Swansea. “Our research revealed signifi cant demand for a low-cost gym offering in the east of the city,” says Richard Proctor, chief executive of Bay Leisure. “Our aim at Simply Gym is to offer a great gym with excellent service and standards, as well as the latest innovative equipment, all at an unbelievable price.” Simply Gym offers 100 pieces of the highest
specifi cation cardio and resistance equipment by Technogym, including the new Arke functional training line, Group Cycles and Excite+ cardio equipment with Visio – Technogym’s advanced digital platform. “Technogym was selected due to the quality and
robustness of the equipment. The sophisticated technology that is an integral part of the Technogym equipment made it by far the most attractive proposition,” comments David Evans, chief fi nancial offi cer of Bay Leisure.
Simply Gym also offers a full on-site personal training
team and an online personal training service to allow trainers to manage, monitor and educate members away from the gym. There are also inductions and programming, plus changing facilities with large lockers, cubicle showers and hairdryers. In conjunction with the Technogym Wellness Design
Team, the facility has been zoned into different areas to offer an environment suitable for all members: Simply Weight Loss & Toning: Element+ was selected
• • • •
for both its comfort and its capacity to target those diffi cult areas. Combined with an Easyline circuit – hydraulic resistance with no weights or cables – it’s an ideal weight-loss and toning zone. Simply Strength: The Pure Strength range, with its
robust design, delivers performance training options for sport, strength and power. Including free weights, this area offers a complete weight training environment. Simply Functional Training: Simply Gym has installed
Arke, Technogym’s exciting new set of functional training products that provide new workout experiences. The area also includes Radiant, designed with movement in mind, to provide a cable resistance offering for exceptional training results. Simply Cardio: This area uses Excite+, including
Top, Synchro, Run Now, Wave and Vario. With Visio entertainment included, members can watch TV, use the internet and listen to their iPods while working out. A comprehensive value-added package was collated
Simply Gym: Uses the latest innovative Technogym equipment
68
through Technogym partner Your Management Solutions, which resulted in impressive pre-sales of over 1,500 12-month memberships. A strong website includes a virtual tour created by the Technogym Wellness Design Team, simple navigation and an online joining portal supported with strategic social media. At the time of writing, the club was fast approaching 2,000 members after just two months; the fi rst year of the club’s operation is certainly looking strong. For more information, go to
www.technogym.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital september 2011 © cybertrek 2011
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