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AQUARINO
Intelligent hydration system Aquarino can generate revenues of £5,000 a month in just one year. Jon Williams, MD of RFL Management – the company bringing the product to the UK – explains how
A
s a former county-level athlete, Jon Williams understands that good hydration is crucial to any effective workout. So when it came to his own health club – The Marlow Club in Buckinghamshire
– he was determined to make it a cornerstone of his offering. Enter Aquarino. Invented in Germany over a decade ago but
brand new to the UK market, Aquarino is a state-of-the-art intelligent drinks system designed especially for health clubs. Using the latest touch-screen technology, it offers members unlimited access to a delicious range of thirst-quenching, chilled fruit drinks for an affordable fl at-rate fee. And it delivers a product that has been specially developed to meet all their hydration needs – without the high-calorie content of the most well-known sports drinks. What’s more, Aquarino is as healthy for the bottom line as
it is for members. Since Williams and his partners introduced it to The Marlow Club last year, the system has proved so successful that they have now set up a dedicated company, RFL
Aquarino contains just a fraction of the calories in the average sports drink
Management, to bring it to the UK market. But why is the system so revolutionary? And, more importantly, what could it do for your business? Williams explains…
How long has Aquarino been around?
“The system was developed in Germany in 1998 by a gentleman called Karl-Heinz Rüther. Today it’s in over 1,000 clubs in Europe with just over a million users. One German club has 4,000 members and over 2,500 members on the system, which demonstrates the potential.”
How does the system work?
“Aquarino combines a chilled drinks dispenser with cutting-edge digital technology. When it’s not being used, the touch-screen displays a revolving screensaver, which can be used to advertise anything from the latest fitness class to a new treatment in the spa. But as soon as the member places their finger on the fingerprint scanner, the screen changes to display the choices available. They can select still or sparkling water plus one of six flavours: raspberry, lemon, lime, pineapple, blood orange or multi-fruit. They then simply place their bottle under the tap and select the amount they want to dispense. It’s that easy.”
Is Aquarino environmentally friendly?
“Yes. At the Marlow Club, we provide every member with a reusable water bottle branded with our logo, so the reduction in waste from plastic bottles, and plastic or paper cups next to water fountains, is huge. It also consumes far less electricity than a fridge, so all in all it’s a much greener option.”
How pure is the water?
“We put mains drinking water through an advanced monoblock sediment filtration system, then a final UV filter to ensure it’s as pure as it can possibly be.”
How is Aquarino different from well- known sports drinks on the market?
“Water drives performance and aids recovery, but to ensure proper hydration it’s also important to replenish the mineral salts, or electrolytes, we lose when we sweat. Our concentrates contain just the right balance of electrolytes – including sodium, potassium, calcium and magnesium – to replace those lost through exercise, as well as added vitamins. “However, in contrast with most well-known sports or
so-called ‘isotonic’ drinks, Aquarino does NOT include added carbohydrates, meaning it contains just a fraction of
6 Read Health Club Management online at
healthclubmanagement.co.uk/digital september 2011 © cybertrek 2011
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